LG President and CTO Dr IP Park asked one simple question – Is technology making your life better? How much better and better how? It all revolves around AI.

Dr Park said

“Over the past 100 years, household appliances such as refrigerators, washing machines and vacuum cleaners have reduced time spent on housework by around 75%, but the amount of cognitive labour involved has significantly increased. The answer lies in AI – but only if we can achieve true intelligence.”

Proclaiming LG’s vision for the age of artificial intelligence, Dr Park explained how the three key ideas – Evolve, Connect and Open – will empower AI technology to transform every aspect of daily life.

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Dr Park left, Cloi right – who is more intelligent?

LG ThinQ products will evolve by learning about the user, connect seamlessly with customers’ lives and open up an eco-system of innovation made stronger by partnerships and cooperation, ultimately offering “a new and daring definition of a better life.”

You can watch the keynote here. Caution it is 1 hour and 51 minutes (tune it at 32 minutes, and yes, it is worth it).

But you want to know about new LG products.

How about the world’s first rollable 65” OLED TV model 65R9.

No, it is not a gimmick but uses flexible OLED good for 50,000 unrolling’s (once a day for 34 years) and an innovative frame/canister system to present in:

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Full View: large-screen viewing experience revealing the full extent of OLED’s contrast, depth and realism via AI picture and sound quality powered by LG’s second-generation α (Alpha) 9 intelligent processor and deep learning algorithm. It supports Amazon Alexa, Google Assitant, Apple AirPlay 2 and HomeKit (required an Apple source device).

Line View: partially unrolled allowing for management of specific tasks that do not require the full TV screen. Think Clock, Frame, Mood, Music and Home Dashboard.

Zero View: All gone! Users can access Dolby Atmos and other audio content from its 4.2-channel, 100W front-firing system. It has a brushed aluminium casing and quality wool speaker cover designed by Kvadrat of Denmark.

Price – if you need to ask you can’t afford it.

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LG 4K and 8K ThinQ TVs

Powered by its latest second-generation α (Alpha) 9 Gen 2 intelligent processor and deep learning algorithm in the new Z9, W9, E9 and C9 series OLED and 75-inch SM99 LCD offers a higher level of AI picture and sound experience quality. Thanks to the new algorithm, LG’s TVs will offer enhanced picture and sound by analysing source content as well as optimised content by recognising ambient conditions.

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Amazon Alexa skills along with LG’s built-in Google Assistant is available. All TVs support eARC (enhanced ARC), Variable refresh rate, automatic low latency mode and HDMI 2.1.

On the LCD front LG’s 2019 premium LCD TVs line-up (SM9X and SM8X series) will be rolled out with a new name: NanoCell TV, to better highlight the picture enhancement provided by NanoCell technology (NanoColor), colour accuracy in wide viewing angle (NanoAccuracy) and ultra-narrow thin bezel with sleek design (NanoBezel). LG’s NanoCell TVs also offer AI-enhanced picture and sound, powered by a deep learning algorithm, as well as the streamlined experience offered by ThinQ.

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LG Soundbars sound better with LG TV

LGs new soundbars (models SL10YG, SL9YG and SL8YG) –  deliver superior sound quality through a collaboration with Meridian Audio – pioneers of High-Resolution Audio.

Meridian is a master of Digital Signal Processing. Its Bass & Space technology improves the soundstage and envelops listeners in rich sound and strong bass. Together with its Image Elevation technology designed to lift the soundstage in a more lifelike way to boost listeners’ sense of immersion.

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LG XBOOM rocks the room

The XBOOM family comprises mini-components, and all-in-one units, XBOOM Go portable Bluetooth speakers and XBOOM AI ThinQ smart speakers.

The new flagship XBOOM mini-component (model CL98) has a solid output of 3,500W and incorporates a Compression Horn to generate crisper, more detailed audio across higher frequencies.

LG’s high-end XBOOM (model OL100) delivers 2,000W output, employing a proprietary Blast Horn – a folded air duct behind the driver designed to create acoustic sound pressure by directing air through an amplifying duct – to improve high-frequency reproduction and bass performance; creating sound users can feel as well as hear. It also has Meridian Mode, developed in collaboration with the experts at renowned British company Meridian Audio. This sound setting results in clearer vocals and more responsive bass, perfect for sound buffs who enjoy listening to music while relaxing at home.

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The premium all-in-one unit (model OL100) has the Grab & Move handle design and casters to ensure maximum portability. The XBOOM freestyle speakers (models RK7 and RL4) can be oriented either vertically or horizontally and feature the X-grip handle for convenient transportation.

The RK7 supports the aptX HD codec for lossless hi-resolution audio streaming over Bluetooth, reproducing sound with incredible fidelity to satisfy the most demanding of audiophiles. An upgraded Wireless Party Link (RK7, OL and CL series) makes it possible to connect multiple speakers for an even more impressive auditory experience.

“LG will continue to expand its XBOOM lineup to provide powerful sound that helps users create an enjoyable atmosphere, whatever the occasion,” said Kim Dae-Chul head of LG Home Entertainment Company’s audio and video business. “We are excited about the present and future of the LG XBOOM brand and will continue to strengthen our offerings and our position in the party-audio market.”

LG is more than TVs

It has a Cinebeam Laser 4K, 2500 lumens, short-throw projector (HU85L) – a 2” distance produces a 90” image.

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It makes a range of washers/dryers, air conditioners, Cored Zero vacuum cleaners, microwaves, dishwashers, and computer product. Its new five camera LG V40 ThinQ and G7 ThinQ smartphones are leading edge.