LG is one of the only companies selling OLED TVs, televisions with panels that are semi-organic in nature and produce real blacks and vibrant colours, and from this week, they’re even 4K ready.
TV technologies have been pretty consistent with LED and LCD lately, but make no mistake, OLED is one of those things we just can’t stop thinking about.
Seen as the real replacement to the now defunct plasma technology, organic light emitting diode panels or “OLED” is viewed by many as the technology that will lead the future, relying on pixels that have an off position of “black” and an on position with colour.
For LG, these colour pixels rely on four colours, with the conventional red green and blue, as well as white (WRGB), together pushing out extended colour and infinite contrast, while featuring pixels that go black when switched off, happening individually rather than to the entire panel at once, which means real black is seen as opposed to lit up black like what you get in most LCD TVs.
While we know how they work — and you now do too, roughly — the technology is still very new, with only a few TV manufacturers using the concept. You can see OLED in other devices too, mind you, with smartphones and cameras receiving the tech which is known for showing bright colours, but there isn’t a lot happening in the TV world.
In Australia, Samsung and LG were pretty much the only manufacturers to offer the technology, and Samsung hasn’t shown a new model locally since 2013, which was the only model it released in Australia. LG, meanwhile, has previously shown a Full HD model, which has been on sale for $3999 for some time now, and we even saw an early 4K OLED model last year, the $9999 EC970T.
LG’s last 4K OLED effort was early days, however, and now the company says it is well and truly ready for what it believes is the technology of the future.
“It’s a technology that does take some time to master,” said Grant Vandenberg, Marketing Manager for LG in Australia.
“This is not just a new type of TV; it’s a new type of technology. We think this really puts a stake in the ground for the way TVs are defined.”
While it’s probably clear from how it works how bright and colourful the OLED technology, the key difference separating this model from most of the versions LG has had widely available is that this model run naticely in 4K Ultra HD.
Granted, footage and videos demonstrating 4K are still in short supply, and will basically stay that way until the 4K Blu-ray format starts making its way out to the general public, which is expected later this year or early next.
Until then, video in 4K Ultra HD can be found in a few places, with Netflix near the top of the list, provided you have a 20 megabit connection as a minimum which is needed for the high downloaded speed necessary for Ultra HD videos.