One nifty trick concerned the improved Web0S 3.5 TV interface. Using the “Magic” remote, 360 video content (that is, lool-in-any-direction video shot with a 360 degree camera) could be dragged around on the screen to show all the different perspectives. This demonstration was with material playing from a USB stick. LG plans to have this working with 360 content from YouTube in coming months.
There will be three ranges of Super UHD TVs, in sizes from 49” to 86” and prices from $2099 to $14,699.
Dolby Sound and Vision
Patrick Griffis, Senior Vice President for Technology for Dolby Laboratories, gave a presentation on two of Dolby’s most recent technologies: Dolby Vision and Dolby Atmos. The former expands on the newly introduced High Dynamic Range standard, which supports brighter pictures and smoother brightness graduations within the existing brightness range. Dolby Vision increases that brightness resolution by four times and can dynamically shift its scale for best effect, scene by scene. LG OLED and Super UHD TVs of course support Dolby Vision as well as standard HDR.
Dolby Atmos is the new standard for surround sound which includes overhead audio steered as easily controllable objects. Several of the LG sound bars – including the one that acts as an extension for the W7 TV – include upwards-firing speakers that allows Atmos to be reproduced.
Epson’s new range of SJ soundbars range from the SJ2 at $299, through to the SJ9 at $1699 (only SJ3 is missing from that range of model numbers).
Finally, while Dolby Vision is available on a moderate number of TV shows available on Netflix – for example “Daredevil”, “Jessica Jones” “Luke Cage”, and “Marco Polo” – and the latest “Magic” remote control for LG TVs includes a dedicated Netflix button (plus an Amazon button!), I still think overall picture quality for streaming services doesn’t quite measure up to Blu-ray, let alone UltraHD Blu-ray.
Fortunately LG will be launching its own UltraHD Blu-ray player next month. Priced at $599, this one will be upgraded via firmware sometime this year to support UltraHD Blu-ray discs encoded with Dolby Vision. Discs conforming to this standard are also slated for release this year. Mr Griffis from Dolby says that Warner Bros, Lionsgate and Paramount are on board with the new higher picture standard, so we can expect serious movies to be appearing which will be able to make full use of the new OLED TVs’ capabilities.