New phones shouldn’t cost an arm or a leg, and LG is itching to prove that, showing off four new handsets that sit under the Optimus range of Android phones, all coming in well under $300 a piece.

Launched this week, the phones make up a good chunk of LG’s mobile range before the company officially announces local availability for its quad-core flagship range.

Instead, the L-Style range aims to offer high quality features in a simple design without the massive price tag normally associated with smartphones.

“L-Style provides consumers with a new range of smartphones that are not only easy to use, but are also visually appealing, packed with all the necessary features for users to get a first-class experience from their smartphone every day,” said Ben Glimmerveen, LG’s Head of Mobile Communication in Australia.

The 4.3 inch L7 on the left, with the 4 inch L5 next to it.

The four new devices start with the flagship L-Style LG Optimus L7 including a 5 megapixel camera, 1GHz processor, 4.3 inch IPS screen, and Android 4.0 Ice Cream Sandwich operating system, all for a $269 pre-paid price.

Sitting under this, LG’s L5 drops down to a 4 inch display and 800MHz processor, with a $199 pre-paid price tag, keeping Android 4.0 on-board.

The next two phones go back to last year’s version of Android, with 2.3 Gingerbread the platform of choice, but with different features.

Both the L-Style L3 (left) and L2 (right) feature 3.2 inch screens.

At $119, the Optimus L2 features a 3.2 megapixel camera, 800MHz processor, 3.2 inch touchscreen, and support for two SIM cards, while the L3 is closely spec’d although uses only one SIM card (like a regular phone) and a $99 price.

The handsets should be heading to stores between now and August, with Optus, Telstra, and a range of retail outlets where you can find them.