Motorola reveals striking new special edition Edge 30 Fusion colour

Motorola Edge 30 Fusion colour Viva Magenta Pantone
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Motorola announced a new colour option for its mid-range Edge 30 Fusion phone, continuing its partnership with Pantone. Named “Viva Magenta”, the new Edge 30 Fusion colour is based on the Pantone Colour of the Year 2023.

It continues the two brands’ collaboration from last year, which saw Veri Peri, the Pantone Colour of the Year 2022, feature on the Edge 30 Neo handset.

The new Edge 30 Fusion colour explained

For us as general users of technology, it’s easy to pick a phone colour and then not think twice about it. However, the designers of these devices put more thought into what each style represents than you might think.

According to Pantone’s website, Viva Magenta is “a shade rooted in nature descending from the red family and expressive of a new signal of strength” and “is audacious, full of wit and inclusive of all”.

Motorola’s announcement mentions that the shade of red explores the intersection of virtual and physical, with its blue undertones representing nature as viewed by technology. Some might say it’s simply a pretty colour on a phone, but matching your device to your aesthetic is a big thing for modern users.

When is it out?

Available exclusively through JB Hi-Fi, the special edition Viva Magenta Edge 30 Fusion launches on 19 January for $899, with pre-orders open now. As an added bonus, it comes with a pair of Moto Buds 600 ANC earbuds in Pantone colour “Winetasting”, which makes it sound edible.

Motorola Edge 30 Fusion colour Viva Magenta with earbuds
The Viva Magenta version of the phone pictured alongside the Moto Buds 600 ANC

In our review of the Motorola Edge 30 Fusion, we noted that the phone straddled the line between budget and premium, offering decent performance for the price. However, it faces strong competition on either side of its $899 retail cost, including from the likes of the Google Pixel 6a, Samsung Galaxy A72, and iPhone SE phones. There are even plenty of options within the Motorola ecosystem, including the flagship Edge 30 Ultra if there’s room in your budget.

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