Motorola announced a new colour option for its mid-range Edge 30 Fusion phone, continuing its partnership with Pantone. Named “Viva Magenta”, the new Edge 30 Fusion colour is based on the Pantone Colour of the Year 2023.
For us as general users of technology, it’s easy to pick a phone colour and then not think twice about it. However, the designers of these devices put more thought into what each style represents than you might think.
According to Pantone’s website, Viva Magenta is “a shade rooted in nature descending from the red family and expressive of a new signal of strength” and “is audacious, full of wit and inclusive of all”.
Motorola’s announcement mentions that the shade of red explores the intersection of virtual and physical, with its blue undertones representing nature as viewed by technology. Some might say it’s simply a pretty colour on a phone, but matching your device to your aesthetic is a big thing for modern users.
When is it out?
Available exclusively through JB Hi-Fi, the special edition Viva Magenta Edge 30 Fusion launches on 19 January for $899, with pre-orders open now. As an added bonus, it comes with a pair of Moto Buds 600 ANC earbuds in Pantone colour “Winetasting”, which makes it sound edible.