According to our analysis, the average Netflix user now
spends 1 hour and 11 minutes each day streaming on the service. That’s over 434
hours — or 18 full days – spent streaming on Netflix in just one year.
That doesn’t sound too terrible on the surface, but when you
put it in perspective against the time we spend on other activities, it’s alarming.
Let’s get our priorities straight. Life should not imitate
art. Should it be Netflix or quality
family time? Family should win.
It’s a vicious circle. To increase its subscriber base, it must offer new content. To keep users, it must offer new content. Ergo content has become the Netflix drug of choice and is creating a race of binge addicts.
Netflix CFO David Wells said
The company’s strategy continues to be, let’s continue to add content — it’s working, it’s
driving growth. There’s “no religion” at Netflix about the source of
programming. Although we increasingly intend to produce our own content. People don’t care where the
stories come from. We’re about having the
best content. We don’t necessarily have
to do it ourselves.
What we do know is that at the end of Q2, 2018 2017 it had 130.14
million subscribers who consumers a massive 140 million hours of content per
day! About 57m are outside the U.S.
At that time, it had signed up more than half of all U.S.
broadband households. It is now focusing on building its customer base in 192
countries by spending billions on programming. By the way, it is banned in China where
state-owned Baidu’s iQiyi dominates.
Netflix is now larger than Disney and takes the crown as the world’s most highly valued media and entertainment company.
Disney is launching its own streaming service in 2019 and will restrict its content on Netflix. Disney’s stable includes extremely popular brands like Marvel, Star Wars, and Pixar. Its 2019 streaming service may be even more potent than initially imagined.
One of the biggest reasons Netflix has gained so much traction in recent years, as compared to services such as Amazon Prime Video, is because it was licensed the rights to show films from the massively popular Disney franchises. Analysts say the move is from Disney’s longstanding cooperative relationship with Netflix to outright competition.
GadgetGuy’s take. Netflix or quality family time? Netflix is about bums on seats, or couches, or chaise lounges. Netflix wins
Netflix is in the
enviable position of being the original video store killer. But later entrants
like Amazon Prime Video, Hulu and even the Australian Stan are trying to eat
its lunch. Netflix cannot afford to drop the ball, so its only option is to
spend, spend, spend and outspend the competition.
Amazon can afford to match that – it is the world’s second
trillion-dollar market cap company. Netflix is about 158 billion.
But what the survey shows that apart from sleep and work Netflix is a close third and family is almost distant last.