Sony Australia has added three new Alpha digital single-lens reflex (D-SLR) cameras to its range. Sony’s new 230 (pictured above), 330 and 380 DSLR cameras are elegantly designed, lightweight and more compact, delivering greater usability for first time DSLR users to capture the perfect photograph.

Weighing a mere 450 grams, the 230 is the world’s lightest DSLR camera with a built-in image stabilisation system in its body. The 330 and 380 models also incorporate Sony’s unique Quick AF Live View technology for quick and easy live view operation.

The 380 is equipped with a 14.2-megapixel CCD image sensor, while the 330 and 230 sport a 10.2-megapixel CCD image sensor. These large, APS-C type CCD sensors support the effective capturing of light and enable users to record superb images that are high in resolution and rich in tonal gradation. Alongside the high-speed BIONZ image processing engine, you can be assured of true-to-life images.


All of the new models feature a menu system with built-in colourful intuitive Graphic Display option and Help Guide, enabling users to effortlessly navigate through the cameras’ menus, functions and settings.

The new default ‘Graphic’ setting allows entry-level users to intuitively grasp the relationship between aperture and shutter speed, and understand the effect that each has on photographic results through simple icons and graduated scales.

The on-screen Help Guide provides explanations with shooting tips and sample photos to help new DSLR users understand and make full use of their camera. For hassle-free scene selection, the mode dial on the top of the camera also offers instant access to six Scene Selection modes.

Finally, ensuring the new range is easier than ever to use, Sony has reduced the number of buttons exposed and consolidated the most frequently used controls on the right side of the camera to enable a quicker and easier operation with just one hand. This also allows for users of Sony’s Cyber-shot digital still cameras to easily transition to the latest DSLR camera.