Expanding its range of Full High Definition LCD TVs, Sony Australia has introduced two new series to its BRAVIA LCD TV range – the W5500 and V5500. With the release of these new models, Sony’s entire BRAVIA LCD TV line-up for the living room is now in Full High Definition.

Full HD 1920 x 1080 resolution is the standard in high definition picture quality, producing approximately twice the number of pixels compared to a high definition WXGA resolution. This results in finer detail, texture and depth in picture quality.

The BRAVIA W5500 series features Motionflow 100Hz technology, which doubles the number of frames displayed per second, greatly improving the clarity of fast-moving objects and panning scenes.

Both TV series are powered by BRAVIA Engine 3, which is able to optimise contrast levels in every scene through real time analysis, displaying images with amazing depth and clarity.

Additionally, colour reproduction and clarity are consistently rendered through proprietary Sony algorithms. Emphasising true-to-life colour reproduction, scenes are automatically processed with specially developed algorithms to produce vivid and pronounced colours, thanks to Live Colour technology.

Placing importance on conserving the environment, intelligent sensors are incorporated in the new BRAVIA range. These have the unique ability to help consumers save power, including an Ambient Light Sensor that automatically adjusts the brightness of the picture in accordance with the ambient light. Similarly, when used as a PC monitor, the TV automatically switches into standby mode when no input signal from the PC is detected for 30 seconds.

Befitting today’s modern entertainment lifestyle, the new BRAVIA TVs are DLNA certified, enabling wireless access to movies, photos and music stored on other DLNA capable products in your home network, such as a mobile phone or PC, on the TV. To navigate through this content, the W and V series include the intuitive XrossMediaBar interface made popular by Sony’s PlayStation entertainment devices. The XrossMediaBar eliminates the need to look at the remote control while searching and selecting content.

Recreating a true movie experience in the home is possible with the new BRAVIA LCD TV series. Featuring 24P TrueCinema technology, the TVs enable automatic recognition of films shot at 24 frames per second, selecting the appropriate imaging standard for playback in film-like motion. They also feature S-Force Front Surround system, delivering a wider listening area for realistic virtual surround sound. The Voice Zoom function isolates the centre channel to maximise audio clarity, thus enhancing the overall audio experience.

These models are BRAVIA Sync-compatible, allowing control of a wide range of Sony home entertainment devices via one remote control. Through the High Definition Multimedia Interface (HDMI) connection, users can switch easily from viewing movies on their Handycam camcorder, to enjoying photos taken on their Cyber-shot digital camera, with the BRAVIA Sync remote function.