Nikon Australia has announced the newest addition to its family of quality DX-format digital SLRs, the D3000. Combining in-camera assistance and supreme ease-of-use with Nikon’s renowned technology, the D3000 is the ideal choice for people looking to upgrade from their point-and-shoot camera to a digital SLR.

The D3000 features a new Guide mode — a hassle-free way for less-experienced picture-takers to master the capabilities of digital SLR cameras. Through its intuitive user-friendly interface, Guide mode assists users in choosing shooting modes for a variety of situations and, if they choose, in exploring advanced photographic techniques. From close-ups and landscapes to portraits with soft backgrounds and picture-taking opportunities of fast-moving action, Guide mode eases users into the world of digital SLR photography. In addition, settings made with Guide mode can even be fine-tuned before the shot in order to achieve the best possible photos.

Extending the D3000’s excellent performance is Nikon’s exclusive Scene Recognition System, Active D-Lighting, continuous shooting up to 3 frames-per-second, advanced 3D Color Matrix Metering II, and 11-point selectable autofocus.

Extensive in-camera image control is available using Nikon’s Picture Control System, which allows users to customise key digital image characteristics to suit personal preferences. For additional creative control, the D3000 includes comprehensive in-camera editing functions via its Retouch Menu that enhance photos with a variety of effects — without the need for a computer.

Whether it’s grabbing point-and-shoot snapshots or exploiting techniques commonly used by more advanced photographers, the D3000 offers an easy, inviting way to experience the world of digital SLR photography and obtain beautiful pictures.

Price and availability

The Nikon D3000 will be in stores in mid-September 2009, at an RRP of $999.00 (D3000 + 18-55mmVR) or $1,299.00 (D3000 + 18-55mmVR + 55-200mmVR).