Perhaps the most amazing thing about new phone launches, particularly of the biggies from companies like Samsung and Apple, is how there are remarkably few photos of the products prior to launch. Hundreds, thousands perhaps, of people outside the companies must have familiarity and hands on experience with the product prior to launch.
We know that because even before I received the press release yesterday from Samsung Australia about the new Samsung Galaxy S8 and S8+ phones, I’d received a press release from a maker of cases for the phone.
And then another soon after. And then some amusing predictions about the phone’s future.
Those Non Disclosure Agreements must be fearsome things.
The first off was Tech21, spruiking its range of cases, now fitted of course to both the Samsung Galaxy S8 and S8+. The range consists of:
“2 in 1 Evo Wallet” – which is a fold over and clip case with room for two credit cards and “FlexShock” protection against impacts. This looks fairly similar to the model we reviewed on the S6 a while back. Kind of a Rolls Royce of case, it costs $64.95.
“Evo Tactical” – like the Wallet, it offers three metre drop protection, but apparently without the card holder. $49.95.
“Evo Check” – still with the three metre protection, this one has “more personality” than the others. Also $49.95.
“Pure Clear” – is transparent, covers back and sides, and thinner than the above, offering two metre drop protection. It’s also $49.95.
“Impact Shield Anti Scratch” – some of those cases don’t protect the front, but these front screen protectors ought to. Tech21 says that they “will banish the poor experiences many have had with the current edge screen protectors on the market”. Remember, the new phone screens are all “Edge” ones, curving down at the sides. These cost $39.95.
Soon after Incipio followed up with its offerings. Apparently it’s part of something called the “Designed for Samsung Mobile Program”. It has new models of all its case series available, now fitting the Samsung Galaxy S8 and S8+.
There are quite the wide bunch of styles and finishes available across a reasonably affordable price range. The basic “Core Series NGP Case” is $24.95. There are two higher priced models and then things top out with the Design Series and the Esquire Series, both of which cost $49.95.
In view of some of Samsung’s fiery travails of recent months, it’s a little amusing that Sportsbet is taking bets on a repeat, plus a few other things related to the new phones. There are five things you can bet on. The first?
“Will the S8 battery explode”? Yesterday’s Sportsbet release said $1.15 for “No” and $5.00 for “Yes”. Obviously Samsung will be hoping that “No” is the right bet, but I’m not so sure. The Sportsbet criterion says:
Applies to a Samsung Galaxy S8 handset having a random spontaneous battery explosion in 2017. Must be officially reported.
The way I read that, all it will take is one to win, so long as it’s “officially reported”. Does that include phones that have been somewhat abused? Samsung sold around 25 million S7 and S7 Edge phones in the first half of 2016. If those numbers are repeated, what are the odds that at least one will have a meltdown? That looks like “Yes” might make a reasonable bet.
I note that as I check now, shortly before posting this, the odds have narrowed to $1.35 for “No”, $3.00 for “Yes”.
Still, for what it’s worth, I reckon Samsung is the least likely to have burning battery problems with the new phones. Its collective mind will most certainly have been focused on the issue of battery safety and reliability this time around.
Some of the other opportunities for losing your money on Samsung Galaxy S8 and S8+ bets are these questions:
Banned from commercial flights in 2017
To be recalled in 2017
First part to break en masse
Sales compared to the iPhone 7
Looks to me like the first two of those are closely related to the burning question.