The word selfie now means something, and is more than just another random word touted by cool and hip people, with a dictionary entry for the word meaning a self-portraiture shot on a phone, and a new smartphone to go along with it.

That new smartphone is a Nokia, or Microsoft Device, whichever branding you call it while the Nokia brand begins to take a backseat to the whole Microsoft thing.

More specifically, it’s the Lumia 735, one of the handsets announced at IFA barely a few weeks ago being set for release locally.

This was one of three launched handsets, with the Lumia 830 and 730 also announced. Back then, we suggested that the Lumia 735 would likely be launched over its dual-SIM brother, the 730, and it appears that’s exactly what’s going to happen.

In the Lumia 735, you’ll find a 1.2GHz quad-core Snapdragon 400 processor, 8GB storage, microSD slot to expand this, 1GB RAM, and 2200mAh battery sitting under a 4.7 inch high definition screen running a resolution of 1280×720 and showing off 312 pixels per inch, just 14 below the Retina level of quality found on the iPhone 6.

Also included are cameras, and on the back, there’s a 6.7 megapixel shooter, while the front sports the biggest front-facing camera for a Windows Phone to date, with a 5 megapixel wide angle shooter here. Many are calling this style of camera a selfie camera, and with more than 2 megapixels offered here, that’s more or less the message Microsoft is sending with this model.

High speed connectivity is also being communicated, with 4G LTE included, as well as a price point that will make the Windows Phone handset appeal to more people, coming in at $399 outright.

‘‘People are telling us that they want mobile devices that allow them to connect and create more,” said Steve Lewis, General Manager of Microsoft Mobile Devices in Australia and New Zealand.

“With the Lumia 735, we’re enabling people to more easily capture and share more of what they want through unique Lumia innovation and the best Microsoft experiences and providing people with more choice at different price-points.”

Microsoft’s Lumia 735 will hit stores from the first of October for $399 with a wireless charging cover included in the box, with Vodafone the only telco expected to run the phone.