The Australian Communications and Media Authority (ACMA) found that Optus (a Singtel company) continued to send marketing messages to customers after they had opted out or “unsubscribed”. It breached anti-spam laws 2 million times.
ACMA chair Nerida O’Loughlin said the regulator launched its investigation after receiving complaints from Optus customers.
“We know that Australians hate receiving spam. It interferes with their privacy and their choices about what messages they receive over their networks. This is the largest infringement fine ever paid for spamming.”
It reflects the seriousness of breaches made by Optus. Moreover its failure to honour its customers’ wishes to unsubscribe, in some cases on multiple occasions.
Spam and unsubscribe – it will be enforced
The ACMA does many things but a key one is to go after spammers. If an unsubscribe button is missing or does not work it is very easy to report it online. Note there is a difference between reporting spam and making a formal complaint. Spam also applies to SMS, mail or any instant messaging app.