How do you deal with a lack of Ultra HD content for 4K TVs? You get people to make their own, which is exactly what Panasonic is doing with its latest mirror-less shooter, providing not just 4K video, but 4K image shooting.

This week, Panasonic Australia is talking up a new camera aimed at not just getting you to take photos, but also encouraging you to start turning your life into a 4K movie, as Panasonic unveils a sub-$1000 Ultra HD camera.

It’s called the G7 and is Panasonic’s seventh (7th) 4K consumer-oriented product, with this one likely to grab the attention of people after a quality mirrorless camera without looking for the cost of something ridiculously high end.

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While it’s not the most high-end mirrorless in Panasonic’s Lumix line-up, Pana is still hoping to attract attention with some high-end features, like the sensor from the higher-end GH4, which brings with it 16 megapixels of goodness, autofocus speeds of 0.07 seconds, and high-speed shooting in 16 megapixel with 8 frames per second using the mechanical shutter and as much as 40 per second with the electronic one.

Plenty of features are also offered, with image modes catering for both amateur and enthusiasts, and there’s RAW and JPG support, with sensitivity offered from ISO 100 to 25600, 11 programmable buttons, front and rear dials to make the camera feel like a real camera, a 3 inch vari-angle touchscreen LCD, and a 2.3 million dot OLED live viewfinder, but there are also some heavy improvements to focusing.

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In that area, Panasonic’s hopes to make a dent with two focus technologies, leveraging the “DFD or “Depth From Defocus” technology is used in the GH4 which works out how far out of focus the lens and deals with it accordingly.

Adding to that is a new technology aimed at people taking pictures of the stars called “Starlight AF”. This technology allows focus to be set for different parts of the scene that aren’t necessarily going to be grouped together. Essentially, these would be your stars, but they might be something else, such as buildings in a long exposure far off.

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And, as we mentioned earlier, 4K is a big part of what the Lumix G7 can do.

Case in point, it can capture 4K Ultra HD video at a maximum of 100Mbps, making it ideal if you’re planning to make a movie, provided you have the right lenses, but video is only one part of the 4K equation.

You see, there is also 4K image shooting, and this one is a little tricky. Not to take photos, no, Panasonic has taken the guesswork out of this one and made it as easy as eating pie.

Rather, a 4K image is technically an 8 megapixel photo, and armed with that information, you can probably guess just how many cameras can take a “4K photo” (hint: the answer is practically all of them).

An image taken from Panasonic's 4K image mode called "4K pre-burst".

An image taken from Panasonic’s 4K image mode called “4K pre-burst”.