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The new Philips OLED 804 TV is here, and it offers a complete OLED experience with Dolby Vision, Dolby Atmos and runs Android TV OS. It is available in 55 and 65” sizes, and it has an exclusive Ambilight glow.

Now Philips does not make Philips TVs – it is more of a consumer brand these days. The brand is trademark licenced to TP Vision that sells it in Europe, Russia, Middle East, South America, India and selected countries in Asia-Pacific and Philips-branded audio products (globally).

According to Appliance Retailer, Philips TVs are Chinese-made and distributed locally by Tempo. Jason Oh is the Sales Director at TP Vision Australia.

Now GadgetGuy has seen many of Philips Momentum monitors (and likes them), Hue Lights and audio accessories, so we think it’s a safe brand.

Here is what we know of the Philips OLED 804 TV

  • Model: OLED 8-series
  • Website here
  • 55 and 65”
  • 99% DCI-P3, Dolby Vision (and all HDR subsets), HLG
  • P5 quad-core Pro Perfect Picture Engine
  • 4x HDMI (TBC 2.1), ALLM, ARC (not eARC), CEC
  • Wi-Fi 5 AC 2×2 MIMO, BT 4.2, Ethernet
  • Ambilight (Hue mood lighting) on left/right/top sides
  • 50W, 2.1 (10W x 2 mid and 30W x sub)
  • Dolby Atmos (5.1 downscale and passthrough)
  • VESA 300×300 wall mountable
  • Android TV 9 with Google Assistant and voice search
Philips OLED 804
Philips OLED 804

On paper, it looks good. Ambilight is unique, and depending on its integration could be a winner. We understand that it uses an LG OLED panel. There is a UK review here.

GadgetGuy’s take – Philips OLED 804 looks good, but its success depends on price and awareness

This is a premium product, priced at US$2000/3000 (A$3700/5500) and at that price will have a hard time making sales compared to the LG BX (approx. $2800/3200) and Sony A8G (3200/$3800). Remember that Panasonic left the Australian TV market because it could not compete.

If Philips is using an LG panel, it needs to sit above those brands using Chinese-made OLED panels and slightly below LG/Sony.

We are yet to find a store/chain stocking the Philips OLED 804 but in the past Good Guys was a major retailer.