Philips Electronics Australia this week announced its support for a globally consistent approach to energy efficiency mandates in consumer electronics products such as televisions.

Sustainable product creation and development is not new for Philips and has been a fundamental part of our company DNA since its inception. In September, Philips launched its EcoVision 4 program announcing the company?s intention to increase the energy efficiency of its operations by 25% and double its investment in green innovation to Euro 1 billion by 2012.

?Consumers are becoming more and more aware of the benefits of choosing products with reduced environmental impacts. Philips has taken this onboard and made a number of commitments to green innovations through the EcoVision 4 program which includes setting standards for less than 1 watt standby power across our range of televisions,? said Matthew Moran, General Manager, Philips Consumer Electronics Australia

?Our heritage in environmental responsibility and our commitment to energy efficiency, following from Philips? inventing the energy saving light globe give us the confidence that we will be able to meet any forthcoming regulations in Australia.?

Philips? focus on improving the quality of people?s lives through the timely introduction of meaningful innovations and the key global challenge of energy efficiency have already been recognised by global measurement tools such as the Dow Jones Sustainability Index and Global 100 Most Sustainable Corporations. In 2007, Philips bettered its ranking on Index to be named Global Sector Leader in Consumer and Household Goods up from the previous year?s ranking as Leader Sector Leisure Goods.

?Philips is already working with the International Energy Agency (IEA) to reduce standby power in televisions to 1 watt or lower, and we aim to introduce products in the next year that will further exceed this target measuring at 0.2 watts in standby. Further, we hope that the Australian Government will work with similar global agencies such as the IEA to facilitate a consistent approach for consumers throughout the world,? Moran concludes.

In Australia, the company will continue to work with its key retail partners and government agencies to ensure consumers are well informed of the choices available to them when it comes to energy efficiency.

Source: Philips