Pioneer Electronics refocus firmly on audio

A year after closing its unprofitable plasma business, Pioneer Electronics has refocused firmly on audio, announcing a range of new AV receivers, speaker systems, iPod docks and 5.1 home theatre/Blu-ray packages.

Supporting its new position as ‘The Pioneer of Sound’, the company’s Studio 3 pack comprises the VSX-LX52 AV receiver, BDP-320 Blu-ray player and a 3 Series speaker system for $4,999. The Studio 7 package (pictured above) comprises the SCL-LX72 AV receiver, BDP-LX52 Blu-ray player and 7 Series loudspeakers for $9,999. The Studio 8 comprises the SC-LX82 AV receiver, BDP-LX52 Blu-ray player and 8 Series speakers for $15,999. The Studio 3 package is available in December 2009, with the Studio 7 and 8 scheduled for sale in January 2010.

The components in each of the packages are available for individual sale, with the exception of the BDP-320. Pioneer says that it would sell for $799 if sold as a standalone product, which places it between the company’s entry level $599 BDP-120 and flagship $999 BDP-LX52. Pioneer is providing an additional two years cover on the standard warranty for each component in the packages.

Pioneer’s iPod docks include the $899 NAS 3 and the $1,099 NAS 5 (pictured top of page) with FM radio, display, down-firing subwoofer, composite and component outputs and optional Bluetooth for wireless streaming from Bluetooth devices.