Price (RRP): $2499
The Hisense 2019 Series 7 4K (3840×2160), offers great performance and value in the mid-range market.
Hisense is still a challenger brand chasing after the ‘big three’ market share. It does this by having a huge range of TVs with different feature sets and prices. Its Hisense 2019 series 7 (R7) is a TV for all – a great mid-range set.
Hisense Australia says, “2019 is shaping up to be a big year for Hisense. Demand for our consumer electronics and home appliances is continuing to grow, both from consumers and retailers. As a result of this demand, we are expanding our offerings across our existing categories in 2019 and are also launching into new categories. It’s an exciting time and we look forward to sharing some more detail on our business growth in the coming months.“
We will try and make sense of the range (the ‘P’ identifier is 2018 model) – Series:
- 2 (ongoing) 720p, edge-lit LCD with DVD in 24 and 32-inch
- 4 (P4) 1080 (1K) edge lit LCD in 32, 39, 49 and 55-inch
- 6 (P6) 4K, HDR, edge-lit LCD, in 43, 50, 55, 65-inch
- 7(P7) 4K, HDR, edge-lit LCD in 50, 55, 65 and 75-inch
- 8 (P8), 4K, HDR Plus, Quantum Dot, edge-lit, in 65 and 75-inch (GadgetGuy review here)
- 9 (P9), 4K, HDR Plus, Quantum Dot, back-lit, in 65 and 75-inch (GadgetGuy review here)
- X (PX), 4K, OLED, HDR, in 55 and 65-inch (GadgetGuy review here)
- Designer White Collection (P1) exclusive to Harvey Norman 4K in 43, 55, and 65-inch
You will find these at retailers for run-out prices to make
At the time we uncharacteristically said that the recommended retail prices were too high for a ‘challenger’ brand and should be a step under that of similar ranges from Samsung, LG, Panasonic or Sony. We do not normally comment on price – value is in the eye of the beholder.
To be fair better retailers like JB Hi-Fi, Bing Lee and Good Guys lowered prices, so Hisense had a good year.
Ergo – its 55/65-inch generation one PX OLED, initially for $3499/4999 is now around $1496/2495 making them the real bargains.
BTW, Hisense is the world’s fourth-largest TV maker (by unit market share) behind Samsung, LG and Sony.
Now in 2019, we have the ‘R’ identifier
- 5 (R5), 4K, HDR, edge-lit in 58 and 65-inch
- 6 (R6), 4K, HDR10, edge-lit in 43, 50, 55, 65 and 75-inch
- 7 (R7), 4K, Dolby Vision, voice control, edge-lit in 50, 55, 65, and 75-inch
And we presume series 8 (R8 Quantum Dot), 9 (R9 Quantum Dot) and new OLEDs (RX) will come later.
Review: Hisense 2019 Series 7 (R7) 65-inch model 65R7
Let me start by saying that I tend to review the top-end-of-town products, so for me, I was a little taken aback when asked to review the Hisense 2019 Series 7 (R7). I do not mean that negatively – I was impressed with the series 8 and 9 last year. But I did not expect greatness – I was pleasantly surprised.
The Series 7 has traditionally been its most popular range, perhaps because it is about half-way up the good, better, best ladder – a mid-range TV with an RRP at $1499 (50), $1799 (55), $2499 (65) and $3499 (75).
Again, I repeat that these are RRP and buyers should practice severe arm twisting if they decide to go this way.
The main differences between 2019 R7 over 2018 P7 are
- Dolby Vision (a superset of HDR10) and High Log Gamma (HLG)
- Dolby Atmos 5.1.2 decoding (you need a Dolby Atmos soundbar to hear this)
- Voice control (Amazon Alexa built-in and Google Assistant to come via a Google speaker)
- Updated VIDAA 3.0 User Interface with AI content suggestions
- Updated RemoteNow smartphone app
Dolby Vision and Dolby Atmos alone are reasons to buy the R7 over the P7
What is Dolby Vision and Dolby Atmos?
If you are buying a TV in 2019, go for Dolby Vision and Atmos if you can afford it.