Price (RRP): $999 with a 14-42mm lens; $1199 for the body with 14-42mm and 45-150mm; $1499 for the body with a 14-140mm lens;
Panasonic’s latest take on the mirrorless camera not only show it has the guts to be a great camera, but a very creative and forward-thinking one, too.
Features and performance
Panasonic is no stranger to invention, and to get the masses interested in your gadgets these days, that’s what you need to do, coming up with ideas that no one else will see coming.
Oh sure, you could just release another camera and repurpose last year’s technology, or even update this year’s and trickle it into something else, but why not be inventive a bit and produce something truly interesting?
That might be what Panasonic has accomplished with the G7, one of the most recent models in its long running mirrorless range of Lumix digital cameras, which grabs technology from higher end models and makes it smaller and more in reach of anyone who doesn’t have a spare two grand to kill on a new camera.
It might say “7” on the bottom of the body, but this is by no means Panasonic’s seventh mirrorless camera. What it is, however, is the company’s seventh 4K capable camera, and that’s part of the main draw of this camera, with the little box capable of shooting both images and video, all well above what Full HD offers.
In the image department, you’ll find 16 megapixel images are possible from the Micro Four-Thirds LiveMOS sensor, while the video area can provide 4K video, allowing you to make movies for one of those 4K TVs that are being sold, long before Hollywood gets its act together and finds a way of delivering 4K movies outside of Netflix.
An SD card slot is included, and there’s support for WiFi, too, meaning you can move files over to your phone and tablet, but only 30 at a time. The upside of this, however, is that you’ll be able to share images on social media fairly quickly.
There’s a 3 inch LCD touchscreen on the back on a vari-angle hinge, a viewfinder above this, and lots of controls, with support for RAW and quite a few creative modes to boot, and even low-light sensitivity going down to ISO 25600.
Altogether a fair amount of power for a small body, so what’s it like?
In the hands, you’ll find a slightly bigger body than some of the mirrorless cameras we’ve seen before, with what feels more like a small digital SLR than a compact mirrorless.
These are different feelings, of course, and the Lumix G7 has been designed to be more like a camera made for enthusiasts, so we can sort of see why this design has been used, and why the look of this camera is what it is.
That look isn’t retro like what Olympus goes for, nor black and flat like Sony, but rather kind of in the middle, with a rubberised grip and leather look around a plastic body offering loads of controls.
And when we say “loads”, we actually mean it.