realme has become the 6th largest global smartphone maker and the fastest brand ever to ship 100 million smartphones in just three short years.
It has recorded tripe figure growth around the world. Australia’s sales have increased 220.2% YoY in H1 2021, and global growth was up 135.1% YoY in Q2 2021. Not bad for a youth-focused, largely online sales model.
Since launching in late 2018, realme now sells in more than 61 markets worldwide. It ranks as a Top 5 brand in over 18 of these and is #1 in the Philippines and Bangladesh, #3 in Russia, #4 in India, and #5 in the EU (Q2 2021).
realme has shown spectacular and sustained growth year on year despite obvious COVID related challenges. It is a testament to the ‘Dare to Leap’ team’s commitment to provide innovative products to consumers at accessible prices.
Managing Director of realme Australia, Andy Yang
realme moving forward
realme (Australian Website) is prioritising 5G. Its 5G market share nearly doubled from 8.8% in Q1 to 15.9% in Q2. It is now 3rd in the 5G global handset market. Realme’s 7 5G at $439 from Officeworks and JB Hi-Fi has been among the more popular fully featured handsets in Australia. It earned 9.7/10 in our review. Why? Because it has everything you could want – Wi-Fi AC, BT 5.1, NFC, GPS, Dolby Atmos, 48MP quad-camera, 16MP selfie, 8/128/micro-SD, 5000mAh battery with 30W super fast charge, and a delightful 2400×1080/120Hz screen.
realme is also advancing Magnetic Wireless Charging and new camera technology.
In October 2019, realme came to Australia (a good read if you are interested in its heritage), and Andy Yang said it would be disruptive, targeting’ young, real, stylish, outstanding’ people. Well, I don’t know how many times I have written since, “Why should they have all the fun?”
Part of realme’s success is that it is part of the BBK group – OPPO, vivo, OnePlus, IGOO and more. Each fiercely competes with each sibling – raising the bar against themselves.
If you look at the group – OPPO, vivo, and realme had combined sales of 81.1m handsets in Q2, 2021. That is hugely ahead of Samsung at 57.6m, Xiaomi at 52.5m, and Apple at 48.9m.