Ola is an Indian online transportation network company. It was founded in 2011 as an online cab aggregator and is now in Australia with its Perth ride-share launch.

It is starting small in Perth as a test market for further expansion. Customers will be given their first two rides free up to the value of $10 per ride.

Simply download the Ola app from the Android or Apple App Store, register for an Ola account and start riding.

During this soft launch phase, Ola would like to hear directly from customers and driver-partners and on how it can make its customer experience and service better. It is inviting feedback by simply leaving a comment in the app after each ride.

Ola says it is offering affordable fares for customers and higher commissions for driver-partners to create a high-quality travel experience for Australia.

Ola will build on customer feedback and launch in other major cities in early 2018. Private hire vehicle owners in Sydney, Melbourne and Perth can learn more about driving and registering with Ola by visiting drive.olacabs.com

GadgetGuy’s take

Competition is healthy – although Uber has become a generic expression for ride-share, it is nice to know there are other alternatives.

Ola’s trademark was the physical ‘panic button’ fitted to ride share vehicles – that has been replaced by the App offering SOS functionality straight to the contact centre and/or nominated person.