Samsung 2020 Galaxy A-series conquer the mass and mid-range markets

Samsung 2020 Galaxy A-series

The Samsung 2020 Galaxy A-series firmly cements this South Korean brand as the prime supplier of phones in the mass-to-mid-range markets ($499 to $899).

The Samsung 2020 Galaxy A-series includes four new models – A31, A51, A71 and the A71 5G with a couple more to come at the lower cost end.

Globally figures show that fewer than 10% spend over $1000 on a handset. This augers well for the Samsung 2020 Galaxy A-series. And the rough breakdown is

  1. Flagship $1000+ (account for about 10% of sales)
  2. Premium mid-market $800-999 (10% and this is where we expect mid-range 5G to sit)
  3. Mid-market $500-799 (about 10% of the market)
  4. Mass-market $200-499 (about 40% of the market)
  5. Value pre-paid <A$199 (about 30% of the market – good for pre-paid and children)

BTW Australia is a funny place. It is one of the very few countries still rusted on to Apple. As such, 56% of people spend $1000 or more on a handset. Apple has the lion’s share, and Samsung is the only serious Android contender with its Galaxy S and Note series.

Samsung 2020 Galaxy A-series specifications (website here)

Note all have Android 10, Wi-Fi AC, BT 5.0, GPS and NFC

Samsung 2020 Galaxy A-series
FeatureA31A51A71A71 5G
Screen6.4” 2400×1080
Super AMOLED
Fingerprint
6.5″
Same
Same and Face ID
6.7″
Super AMOLED+ Same
Same
ProcessorMediaTek
Helio P65  2×2.0GHz
+6×1.7GHz
Samsung
Exynos 9611
(4×2.3GHz
+4×1.7GHz
Qualcomm SD730
(4×2.2GHz
+6×1.8GHz
Samsung
Exynos 980
2×2.2GHz
+6×1.8 GHz
Ram/Storage
Micro-SD
4/64
512GB
4/6/8+ 64/128 same6/8 and 128
same

Same
LTEDual SimSameSameYes
5GNoSameSameYes
Battery USB-C charger5000mAh
15W
4000mAh Same4500mAh
25W fast
Same
Camera Main
Ultra-wide Depth Macro
Selfie
Quad
48MP, F2.0 8MP, F2.2
5MP, F2.4
5MP, F2.4 20MP, F/2.2
Same




32MP, F/2.2
Same
Main:64MP,F1.8



Same
Same




Same
 ColourPrism Crush Black and Prism Crush BlueSame


Prism Crush Black and Prism Crush WhiteSame


Size73.1×159.3×8.6 /185g158.5×73.6×7.9
/172g
163.6×76.0x7.7 /179g75.5×162.5×8.1 /185g
Price$499$599$749$899

GadgetGuy’s take – Samsung 2020 Galaxy A-series hits the spot

Well priced, South Korean quality from Samsung that makes almost all of the components.

The mass seller will be the A31. The AMOLED screen and a 48MP quad-camera are enough for everyone. The 5,000amAh battery makes it the compelling value choice. Interestingly the 2019 A-20 was one of Australia’s top-selling mass-market phones.

Now that 5G costs ‘only $150 more’ I still doubt that there is enough use case for it in Australia on the pathetic 5G network. I will be looking at 5G more seriously in 2023!

We look forward to reviewing these shortly.

https://youtu.be/NwFvlwe7HPo