The Samsung 2020 Galaxy A-series firmly cements this South Korean brand as the prime supplier of phones in the mass-to-mid-range markets ($499 to $899).
The Samsung 2020 Galaxy A-series includes four new models – A31, A51, A71 and the A71 5G with a couple more to come at the lower cost end.
Globally figures show that fewer than 10% spend over $1000 on a handset. This augers well for the Samsung 2020 Galaxy A-series. And the rough breakdown is
Flagship $1000+ (account for about 10% of sales)
Premium mid-market $800-999 (10% and this is where we expect mid-range 5G to sit)
Mid-market $500-799 (about 10% of the market)
Mass-market $200-499 (about 40% of the market)
Value pre-paid <A$199 (about 30% of the market – good for pre-paid and children)
BTW Australia is a funny place. It is one of the very few countries still rusted on to Apple. As such, 56% of people spend $1000 or more on a handset. Apple has the lion’s share, and Samsung is the only serious Android contender with its Galaxy S and Note series.
The mass seller will be the A31. The AMOLED screen and a 48MP quad-camera are enough for everyone. The 5,000amAh battery makes it the compelling value choice. Interestingly the 2019 A-20 was one of Australia’s top-selling mass-market phones.
Now that 5G costs ‘only $150 more’ I still doubt that there is enough use case for it in Australia on the pathetic 5G network. I will be looking at 5G more seriously in 2023!
We look forward to reviewing these shortly.