Samsung’s new OLED TVs take colour very seriously

Samsung OLED S95C 4K TV
100% human

We now know the full TV and audio range from Samsung in 2023, with the global brand confirming the OLED TV models coming to Australia. In addition to this year’s recently-launched Neo QLED TVs and soundbars, the Samsung OLED 4K S95C and S90C now have local pricing ahead of the displays arriving locally.

A successor to the S95B range, the S95C comes in 55, 65, and 77-inch sizes, starting at $4,649. Meanwhile, the more affordable S90C starts at $3,829, and it also comes in the same three sizes.

Samsung OLED S95C and S90C features

Samsung points to its 2023 OLED TVs as having over 8 million self-lit pixels, made of three subpixels: Quantum Dot red and green, and OLED blue, with no white pixels. The company says this contributes to a high degree of colour reproduction alongside the TVs’ colour mapping capabilities powered by the Neural Quantum Processor. To back up Samsung’s claims of strong colours, its new TVs are the first to be the first Pantone-Validated HDR OLED.

As for what this means, exactly, the fine print of the announcement explains that the TVs are verified to accurately produce 2,030 Pantone colours and 110 skin tones. It’s a validation process involving Pantone scientists and technicians that Samsung discussed last year as part of its 2022 QLED TV range.

Samsung OLED S90C 4K TV
The S90C model.

Outside of being very good at producing many different colours, the Samsung OLED S95C and S90C TVs have HDR and 4K upscaling features. Additionally, Game Motion Plus lets you play compatible PC games in 4K at up to 144Hz, and we’d expect 120Hz for console games too. On the topic of video games, Samsung mentioned at CES 2023 other upgrades including GameBar 3.0, which we’re keen to see in action.

As for specific differences between the two models, the flagship S95C has Quantum HDR OLED+, while the S90C doesn’t have the “plus”. In practice, this likely means the premium model is brighter and can therefore produce greater HDR contrast than the next step down. Another major difference is that the top model house more audio power. It has a 4.2.2ch speaker array, including up-firing speakers to generate a true Dolby Atmos sound. In contrast, the S90C only has 2.1 in-built speakers, so you’d need a soundbar to get more out of its audio.

Naturally, a good soundbar will enhance your TV audio regardless. Samsung launched its Q-series soundbars recently, headlined by the whopping 11.1.4 channel Q990C model, with S-series lifestyle soundbars also available.

Pricing and availability

We’ll have more details to share soon, but for now, here is the pricing breakdown for both of Samsung’s new OLED TVs. The company is currently doing a phased rollout of its 2023 TVs across retailers, so we’ll hopefully have specific release date information soon.

Samsung OLED 4K S95C

  • 77-inch RRP: $9,299
  • 65-inch RRP: $5,799
  • 55-inch RRP: $4,649

Samsung OLED 4K S90C

  • 77-inch RRP: $7,899
  • 65-inch RRP: $4,999
  • 55-inch RRP: $3,829

With big claims about vibrant colours, we’re keen to check out Samsung’s new OLED TVs soon.

Read more TV news on GadgetGuy