In Korea overnight Samsung Electronics Co. Ltd. announced the launch of the Samsung Blue Earth mobile phone, a touchscreen phone made predominantly from old water bottles. Additionally, the phone and its charger are free from nasties such as Brominated Flame Retardants (BFR), Polyvinyl Chloride (PVC) and Phthalate. The environmental concern doesn’t stop with the phone, the packaging is made from easily recyclable paper, with the printing making use of soy ink. If you don’t want to throw the packaging away there are instructions on how to turn the package into a photo frame.
There’s a one-click Eco mode available, dialling down the screen brightness, backlight duration and Bluetooth. Along with all the regular modern-day multimedia options, the Blue Earth also has an in-built pedometer, which Samsung call the Eco Walk. Along with the number of steps counted, the Eco Walk function will also display the number of trees you saved by walking rather than using a motor vehicle.
You have the choice of charging the phone via plugging the charger into a powerpoint, or by using the solar panel on the back of the phone.
Mr. JK Shin, Executive Vice President and Head of the Mobile Communication Division of Samsung Electronics, said “Samsung’s Blue Earth is not just another addition to our mobile line-up, but a significant step forward in our commitment to protecting the environment.” I am very pleased to announce the launch this landmark eco mobile, and Samsung will continue to introduce innovative eco-friendly mobiles like Blue Earth to target the broader consumers “.
Samsung Blue Earth is launching in Sweden in October and will soon launch in France, Germany, Austria, Italy, Portugal and other European and Asian countries. At the time of writing the Samsung Blue Earth isn’t confirmed for Australia.
