Samsung says its new 43” ‘The Frame’ is a real frame-changer for smaller spaces like apartments, kitchens and bedrooms where 55 and 65” ‘Frames’ are simply out of place.

The new 43″ panel delivers all the features that saw ‘The Frame’ awarded ‘Best of Innovation’ at CES 2017 in Las Vegas, before being showcased at the Louvre in Paris.

The Frame 43″ has the same ‘Art Mode’ to become an artist’s canvas when switched away from TV viewing. Displaying content from a range of custom-designed art pieces or the user’s content, The Frame uses a sensor to adjust on-screen brightness, designed to match the natural light level in a room, and resulting in a look that closely resembles a framed work of art.

“Australia’s response to The Frame has been phenomenal, and its success is a testament to the value of Samsung’s ongoing work to innovate with purpose,” said Hass Mahdi, head of product, AV, Samsung Electronics Australia.

“Ideal for the bedroom or kitchen, The Frame 43” gives Australians more options as to where in their home they enjoy the seamless partnering of a premium entertainment experience with stunning art and design.”

With a selection of over 700 artworks available from Samsung’s online Art Store – including contributions from Australian artists Sarrita King and Mulga – and customisable frames available in White, Beige Wood, and Walnut, The Frame 43” blends seamlessly into its surroundings.

Whether displaying a timeless work of art or screening the latest Hollywood blockbuster in 4K and HDR, The Frame is a striking addition to any room in your home.

Specifications – The Frame

  • 43, 55 and 65” models
  • 4K, 3840 x 2160, HDR active crystal LED/LCD, UHD upscaling
  • 40W RMS, 2.2 Dolby Digital Plus, DTS, Down-firing Bass Reflex
  • Basic desktop stand and No Gap wall mount included
  • One 5m clear cable connection (1.8mm fibre) – 15m cable available
  • 240V Power is required
  • Wi-Fi, Bluetooth
  • 4 x HDMI (may vary by model)
  • 3 x USB (may vary by model)
  • 1 x Ethernet/Wi-Fi
  • DLNA and screen mirroring

Pricing and Availability

The Frame 43, 55 and 65″ are available now from Samsung online, Harvey Norman and David Jones.

The Frame:

  • 43″: RRP $1,799
  • 55″: RRP $2,799
  • 65″: RRP $4,199

Customisable frames in White, Beige Wood, and Walnut:

  • 43″: $199
  • 55″: $299
  • 65″: $299