Samsung introduces Bora Purple to its Galaxy 22 range

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Fans of nicely coloured phones are in luck: Samsung has announced the Galaxy 22 will soon come in Bora Purple, along with a bonus for those who pre-order the new style.

Named after the Korean word for purple, the Bora Purple Galaxy 22’s colour is somewhere between a shade of lilac and lavender. In fact, previous purple-shaded Samsung gadgets include an Orchid Gray Galaxy S8, Lilac Purple Galaxy S9, Violet S22 series, and the Lavender Z Flip 3.

Samsung launched the Galaxy S22 range locally in March 2022, consisting of the Galaxy S22, Galaxy S22+, and Galaxy S22 Ultra devices. As was confirmed at the Samsung Unpacked event earlier in the year, the Galaxy S22 Ultra replaced the phone-tablet hybrid Galaxy Note model. For now, only the base model Galaxy S22 will receive Bora Purple as a new colour option, with pre-orders open from now until 10 August. Pre-orders include a pair of purple Galaxy Buds2 – valued by Samsung at $219 – at no extra cost. The Bora Purple S22 range will then go on sale on 11 August.

Bora Purple adds to the Phantom Black, Phantom White, Green and Pink Gold colours available for the Samsung Galaxy S22. Although only currently announced for the standard model, Sonia Chang – VP of Global Brand Marketing Group, MX Business at Samsung Electronics – indicated the colour will come to more devices in the future.

“Whether you’re a K-pop star or a lifelong purple lover, the Galaxy S22 Bora Purple was made for you,” Chang said. “We are excited to introduce Bora Purple, first for the S22 but also for exciting new Galaxy devices later this year.”

Samsung Galaxy S22 range price and specifications

ModelGalaxy S22 UltraGalaxy S22+Galaxy S22
RRP$1849 (128GB), $1999 (256GB), $2149 (512GB)$1549 (128GB), $1649 (256GB)$1249 (128GB), $1349 (258GB)
Size6.8-inch QHD+, Edge6.6-inch FHD+, Flat6.1-inch FHD+, Flat
Camera12MP Ultra-Wide Camera
• F2.2, FOV 120˚108 MP Wide Camera
• Dual Pixel AF, F1.8, FOV 85˚10MP Telephoto Camera
• 3x Optical Zoom, F2.4, FOV 36˚10MP Telephoto Camera
• 10x Optical Zoom, F4.9, FOV 11˚40MP Front Camera
• F2.2, FOV 80˚
Space Zoom up to 100x
12MP Ultra-Wide Camera
• F2.2, FOV 120˚50 MP Wide Camera
• Dual Pixel AF, OIS, F1.8, FOV 85˚10MP Telephoto Camera
• 3x Optical Zoom, OIS, F2.4, FOV 36˚10MP Front Camera
• F2.2, FOV 80˚
Space Zoom up to 30x
12MP Ultra-Wide Camera
• F2.2, FOV 120˚50 MP Wide Camera
• Dual Pixel AF, OIS, F1.8, FOV 85˚10MP Telephoto Camera
• 3x Optical Zoom, OIS, F2.4, FOV 36˚10MP Front Camera
• F2.2, FOV 80˚
Battery5,000mAh
45W charging
4,500mAh
45W charging
3,700mAh
25W charging
Wi-FiWi-Fi 6EWi-Fi 6EWi-Fi 6

This announcement from Samsung seems to be a small tease ahead of the company’s next Samsung Unpacked event which will take place on 10 August. GadgetGuy will share the latest reveals from the event as they happen, so keep your eyes peeled.

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