Samsung LED ups the ante in TV tech and design

Samsung Electronics has shown its new range of LED TVs. Arriving in Australia in May 2009, the range offers a unique combination of features centred on edge lit LED technology that makes this a quantum leap in television innovation. This new range introduces Australians to truly stunning picture quality, a slim design never seen before, a new level of energy efficiency and next generation interactive television capabilities.

The new Samsung LED televisions, Series 8, Series 7 and Series 6 models, set themselves apart from the rest of the TV market in a newly launched category – Samsung LED, a revolution in flat panel television. This “new species” of television continues Samsung’s technology leadership as the pioneer and leader in white LED technology, and follows on from the critically acclaimed Series 9 LCD with LED backlighting released in October 2008.

The new Samsung LED TVs use White LED edge-lighting behind a state-of-the-art LCD panel, providing a depth of contrast and picture quality that must be seen to be believed. White LED, or Light Emitting Diode, is a new approach to TV back lighting (or in this instance, edge lighting), as compared to conventional RGB (red-green-blue) LEDs or CCFL. The LEDs generate pure white light out of the miniscule semi-conductors at the edges of the television, reflecting off of millions of tiny mirrors through the panel. The pristine light is converted to billions of colours by the LCD panel, and creates a mega contrast ratio to produce this revolutionary step in television picture quality.

The placement of the edge-lights (as opposed to bulkier back lights) allows the new Samsung LED TV range to show off some of the slimmest and lightest Full HDTVs ever produced. The reduced weight (due to the absence of bulky components such as CCFL lighting) has led to Samsung creating a unique wall mounting system, allowing consumers to hang the television on the wall literally as easily as they would hang a picture frame. Amazingly, even an integrated HD tuner is included inside the wonderfully slim chassis, so there is no need for an extra box.

LED lights are also significantly more energy efficient than traditional back-lighting technology, allowing TVs to run at up to 40% less power consumption for a typical LCD TV of a similar size. Some members of the new Samsung LED TV range have tested at government standard energy ratings of 6 stars (a typical Plasma TV may run at 2 stars, and LCD at 4 stars). That means lower electricity bills and less power consumption.

The new Samsung LED TVs (Series 7 & 8) also build on new interactive TV functions, first introduced in Samsung’s premium LCD range in late 2008. With Samsung’s Medi@2.0 interactive TV features, consumers will be able to access YouTube, NineMSN* and other “widget” TV features from the internet, stream content wirelessly from your PC via DLNA, enjoy stored contents on the TV itself or from any USB-enabled device, such as memory sticks, MP3 players or external hard drives.