Samsung’s cameras have come a long way since the company started dabbling with the Pentax mount, but just how far is “far”? We’re going hands on with the latest model to find out.

If there’s been one consistent rule in the camera industry, it has been this one:

Buy a camera from a company that has been known for making cameras.

That was the phrase and saying camera experts often threw the way of anyone thinking of picking a major electronics brand over say that of the original dedicated optics brands, such as Canon, Nikon, and even Olympus.

But things have changed over the years.

While Canon and Nikon mostly stuck to its guns in the digital single-lens reflex (DSLR) arena, those other major electronics brands became wiser by acquiring and working with other known optics brands.

For instance, Sony acquired camera maker Konica Minolta and worked with Carl Zeiss, eventually producing stand-out cameras from the relationship.

Panasonic and Leica are pretty good friends, and its foray into Micro Four-Thirds has proven very good for the company, with the most recent GH4 impressing us greatly, which will have a review coming shortly.

Fuji isn’t known for film anymore, and has spent a lot of time refining its own compact system, a marriage of components which has the look of something old, and the guts of something new.

And there’s also Samsung, which once worked with established camera maker Pentax, but has since come out to make its own gear.

We’ve seen numerous enthusiast cameras from Samsung in the past, and while we’ve liked them, they’ve never felt like the whole package with something missing form the equation.
Well hold on to your hats because it looks like Samsung might have finally delivered.

The new camera is the NX1, Samsung’s new “big” camera, sporting a 28 megapixel APS-C sensor, a magnesium alloy body, electronic viewfinder and 3 inch AMOLED touchscreen display, support for 4K video, wireless functionality, and a low-light sensitivity range of ISO100 to 25600 with an extension to 51200.

And while this might just be a bunch of specs on paper, in talking to Samsung’s people, this isn’t just another box of technology to snap a few pictures left and right when you’re on vacation. Rather, it’s something more representational of the company as a whole, rather than just parts of a package.

“This camera is the culmination of every area of Samsung working together to make a product that showcases the best of the brand,” said Samsung Australia’s Craig Gillespie, pointing out that the areas Samsung normally works in — from camera sensors to processing power to screens and the like — are all relied on here, making it a product from across the brand.