Samsung Display has announced that it will cut its Apple OLED screen production in Q1, 2018 from 45-50 million units to 20 million after Apple cut its orders following disappointing iPhone X sales.
Nikkei Asian Review reported that Samsung has yet to decide its production target for the April-June period, but a further cutback may be in store. It built a dedicated facility to cater for Apple iPhone X and predicated its pricing based on Apple sales predictions.
Samsung’s announcement only concerns iPhone X screens – the production of screens for itself and other OEM partners remains unchanged.
Is the iPhone X a flop?
The iPhone X was the first iPhone to get a major design overhaul since the launch of the iPhone 6 in 2015, and Apple rightly expected blockbuster sales. The initial order to Foxconn that assemble the phone was around 40+ million units, and analysts say that over half that remains in warehouses around the world.
If that is the case how did Apple miss the mark?
GadgetGuy Val Quinn loves the iPhone X, “It is the most technologically advanced phone I have used,” although he is fond of the Samsung Galaxy Note 8 for its pen, LG V30+ and various other handsets.
So why hasn’t it set records?
GadgetGuy is not saying that it won’t break records – it may simply be the right product at the wrong, or ahead of, its time.