When a TV is off its usually just a large black slab. Samsung’s The Frame 2018 addresses this with a curated selection of art and other useful information.
The second-generation of The Frame 2018 has new customisation options, features and hundreds of available works of art that transforms Australian living rooms into their art gallery.
At its heart it is a premium quality 43, 55 or 65” 4K UHD,
HDR10+ smart TV with a customisable bezel to make it look just like a picture
frame. And it has Samsungs elegant and practical one clear connection cable
that allows the control box to be placed up to15 metres from the TV.
Hass Mahdi, Head of Audio Visual, Samsung Electronics
The Frame fits harmoniously into every Australian home. It has
changed the way many Australians think about TVs role in the home. The Frame
tackles the long-standing issue of a big blank screen that appears when you
turn your TV off. Instead, your TV can now display an incredible array of local
and international artwork that will enhance the appearance and ambience of your
The Frame 2018 Art Mode
You can now customise the look and feel of their home in a
greater variety of ways. Samsung’s Art Store houses an ever-growing and diverse
library of artwork and photos from some of the most prominent museums,
galleries, and artists around the world. These include The Albertina, a leading
Austrian art museum, Magnum Photos, one of the world’s most prestigious and
influential photography agencies, and Lumas, a major Berlin-founded gallery for
photography and art editions.
Enhancement to the user interface
The new user interface can browse different art pieces based
on the colour scheme of a room, or search by a particular medium, like drawing
or photography. The new Slideshow and Favourite features enabled you to curate
your collection of masterpieces that will shuffle through at pre-set intervals.
The second-generation Frame has a 4K screen with HDR10+
technology and Samsung’s enhanced smart TV experience. The Slim Fit
Wall-mount’s inclusion with the panel, a selection of three customisable bezel
options (white, walnut and beige wood) available for purchase, the One Clear
Connection cable, and the Samsung Art Store’s incredible range of images, The
Frame will enhance any space.
Pricing and Availability
The Frame (website here) from
Samsung.com.au, Harvey Norman and David Jones.
43” $1,799 (November)