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It’s about this time that new TVs arrive, and lo and behold, here we are, with Samsung first off the rank to show us big new screen in both the regular flat and curved varieties.

The first TVs from Samsung for 2014 range are here, and while OLED was the “must have” item late last year, this time it’s all about the Ultra High Definition TVs, with new technology aimed at delivering a better experience with more immersion thanks to those curved screens that started on the OLED panels.

Now, the curvature has been applied to LEDs, and Samsung will be bringing curves to products in both the 8 and 9 series of televisions, with Series 9 grabbing curved Ultra HD TVs, while Series 8 will force you to pick whether you want 4K’s Ultra High Definition quality on a flat screen or Full HD on a curved screen.

“This year, the expansion of the Samsung UHD LED TV range and introduction of our curved TV technology represents our firm commitment to driving fundamental advancements in offering Australians and the most innovative products possible,” said Philip Newton, Samsung Australia’s Corporate Vice President.

“We’re incredibly excited to deliver Samsung’s first curved UHD LED TVs to market in Australia, TVs that will deliver the most advanced and immersive viewing experience Samsung has to offer,” said Newton. “We are confident that these TVs will change the way our customers experience visual content in the home.”

As usual with Samsung’s ranging, the higher number will denote the better series of TVs, and the flagship here belongs to those in Series 9.

In that range, Samsung is providing curved screens with Ultra HD quality, with the ability to play back Full HD content as well.

You’ll find a new proprietary colour reproduction technology in this range, which Samsung calls PurColor, and aims to show more detail on the screens. This works in combination with an “Auto Depth Enhancer” to change regions of a curved TV to make depth more pronounced.

Pricing for these models start at $4999 for the 55 inch Series 9 (HU9000), with the 65 inch fetching $6999, and the 78 inch — yes, a massive 78 inch curved UHD LED — grabbing a $16999 price tag.

Series 8 TVs will also have curved screens, but you won’t get Ultra HD with them, with Full HD’s 1080p running on these, unless you want the screen to be flat. If you’re cool with a flat screen, Series 8 Samsung TVs will receive the 4K UHD resolution.

The pricing on these is interesting too, with the Series 8 flat UHD LED TVs (HU8500) grabbing a price of $2999 for the 48 inch, $3999 for the 55 inch, and $5699 for the 65 inch.

But if curved is more what you’re after and you don’t care about going beyond Full HD, you’ll find two here with similar pricing, grabbing the 55 inch Series 8 Curved LED TV (H8000) for $3799 and the 65 inch for $5699.