Samsung’s new Lifestyle TV is for people who don’t necessarily want the TV to be the centrepiece of their living rooms, or want to subtly disguise their TV as a piece of artwork.

While there have been ‘picture frame’ type TVs before with HD resolution screens, Samsung’s Lifestyle TV makes the most of the incredible detail produced by its Ultra HD panel. The net result is a screen that pass as the real thing.

There are actually two Lifestyle TVs in this shot. Can you guess? (Hint: right middle and top left).

Adding to the picture frame look, the TV has the same flat mounting system as Samsung’s latest QLED displays, so it fits flush against the wall with barely any gap.

Samsung hopes to have digital art pre-loaded to the TV, and you can also add your own photos and images.

When asked why the Lifestyle TV doesn’t use Samsung’s latest QLED screen, Samsung Australia’s Corporate Vice President & CMO, Phillip Newton says that using a more conventional UHD 4K display will keep the price point down, making it more affordable. Newton expects the Lifestyle TV to be available for purchase in the first half of 2017.