September to bring Apple Music festival, 10 nights of concerts

Like music? You’re not alone, and if you like it free, you’ll find a little over a week of music this year from Apple in September, provided you have something made by Apple.

If you do have something made by Apple — an iPhone, for instance, or maybe an Apple TV, iPad, or just a copy of iTunes — you’ll be able to tune in to Apple’s Music Festival in September to tune in to watch a concert for free.

These concerts will be streamed live from London, with bands including One Direction, Florence and The Machine, and Pharrell Williams, among others, with the streams available across various platforms on Apple, including Apple TV for watching the concerts and Apple’s Music service for listening to the gigs.

Sure, it’s not being there, but it is like being there, and since the “there” in this story is in London, you’ll need a plane ticket, somewhere to stay, and friends at Apple to give you tickets to see the event live, which most of us probably don’t have.

“We wanted to do something really special for music fans this year,” said Eddy Cue, Apple’s Senior Vice President of Internet Software and Services.

“The Apple Music Festival is a greatest hits set of ten unbelievable nights featuring some of the best performers on the planet appearing live and interacting directly with their fans on Connect and Beats 1.”

Pharrell Williams will be one of the main acts at this year's Apple Music Festival.
Pharrell Williams will be one of the main acts at this year’s Apple Music Festival.

According to Apple, interviews will happen over its live radio service Beats 1, while the Connect part of the Apple Music service will allow fans to see backstage photos and more directly from the artists in question.

This is Apple’s ninth music festival, with these festivals running since 2007, showing over 500 artists in the process. Last year’s even went for 30 days, so this year’s 10 night only affair is a little surprising in terms of how comparatively small it is.

Still, you’ll find it running from September 19 through to September 28, so at least if you have nothing to do those nights, your entertainment might be sorted.