Sharp’s D77X series LCD TVs – high-def and low-power

As the first major electronics company to cease production of old-style cathode ray tube televisions in favour of LCD, Sharp Corporation has always had vision of what the future of home TV viewing would be like. Its three new tellies suggest that future is glossy and black, with soft blue accents, for that is the presentation of its new D77X series LCDs.

The three models are not all fancy dressing though; they feature a 1920 x 1080p ASV ‘superlucent’ LCD panel manufactured at Sharp’s Kameyama factory in Japan, Fine Motion Advanced 100Hz for smoother reproduction of fast-moving pictures, dynamic contrast ratio of 50,000:1 and 1080p/24 signal input for jerk-free reproduction of film-sourced Blu-ray movies. SRS TruSurround XT and an inbuilt digital amplifier create surround-like effects from the TVs’ stereo speakers, with low frequencies reinforced by a bass enhancer feature, plus there’s Optical PictureControl (OPC) for reducing power consumption by reducing the brightness of the screen when not required.

The 32 inch (81 cm) LC-32D77X costs $1,999, the 42 inch (106 cm) LC-42D77X sells for $2,999, and the 46 inch (117 cm) LC-46D77X costs $3,799.