By Anika Hillery

This is neat. With embedded GPS technology, Ricohhs Caplio 500SE captures geographic information about the scene when it takes a photograph and, when images are dowloaded to computer and synchronised to supplied mapping software, provides the exact location (with latitude and longitude coordinates) of where the photo was taken. The feature will be particularly useful to outdoor adventurers, lifestyle extremists and workers in demanding environments, according to Ricoh, allowing park ranges, for example, to identify exactly where a rare species of flower was growing, or a rock climber to detect his final destination in unknown territory..

The eight megapixel Caplio 500SE has a 3x optical zoom, PictBridge connectivity, Bluetooth 2.0 for linking to compatible PDAs, phones and printers, a 2.5 inch LCD and a 1cm macro mode. And in a nod to likely buyers, it has been designed to be water, dust and shock resistant.

It costs $1,400.