Sony Australia today announced the highly anticipated world’s first 200Hz LCD TV will arrive in Australian stores by the end of this month. The BRAVIA Z series LCD TV incorporates groundbreaking technology – Motionflow 200Hz – for the fastest frame rate available on an LCD TV.

Sony has also revealed pricing for the BRAVIA Z series LCD TV, which will be available in 40″, 46″ and 52″ screen sizes

  • 52″ Z series LCD TV $5,099 SRP – available December
  • 46″ Z series LCD TV $4,099 SRP – available November
  • 40″ Z series LCD TV $3,399 SRP – available November

About Motionflow 200Hz

Moving pictures on TVs are created by showing a sequence of still images (or frames) in quick succession. Better motion reproduction on LCD TVs is achieved by creating and inserting new and unique frames between the original frames. Motionflow 200Hz technology creates three additional unique frames for every original frame, increasing the typical frame rate from 50 to 200 per second. This increased frame rate greatly improves the clarity of fast-moving objects and panning scenes on screen.

A complementary image enhancement technology called IB (Image Blur) Reduction boosts the sharpness of the final picture by improving the original, frame by frame, before it is processed by Motionflow 200Hz. Whether allowing you to see the detail of a panning shot or viewing the ultimate in smooth motion clarity for sport, the Motionflow 200Hz BRAVIA sets new standards in image quality and enjoyment.

The underlying superiority of the Z series’ picture is attributable to the centrepiece of BRAVIA quality: the BRAVIA Engine 2. This new version of the acclaimed Sony signal processor uses proprietary technology to improve every aspect of the image, frame by frame, in real time. BRAVIA Engine 2 is even better at reproducing realistic black, depicting objects with impressively lifelike depth and detail, removing blemishes or ‘noise’ from the picture and delivering that trademark vibrant BRAVIA colour.

Features

KDL52Z4500 – BRAVIA 52″, Motionflow 200Hz with IB Reduction, BRAVIA Engine 2, 1080p Full HD, BRAVIA Sync, XM, 24p True Cinema, WCG-CCFL backlight technology, Live Colour Creation, x.v.Colour, Picture Frame Mode, PhotoTV HD, USB Photo Viewer, DLNA certified

KDL46Z4500 – BRAVIA 46″, Motionflow 200Hz with IB Reduction, BRAVIA Engine 2, 1080p Full HD, BRAVIA Sync, XMB, 24p True Cinema, WCG-CCFL backlight technology, Live Colour Creation, x.v.Colour, Picture Frame Mode, PhotoTV HD, USB Photo Viewer, DLNA certified

KDL40Z4500 – BRAVIA 40″, Motionflow 200Hz with IB Reduction, BRAVIA Engine 2, 1080p Full HD, BRAVIA Sync, XMB, 24p True Cinema, WCG-CCFL backlight technology, Live Colour Creation, x.v.Colour, Picture Frame Mode, PhotoTV HD, USB Photo Viewer, DLNA certified

Source: Sony