The Sony 2018 TV and AV range were recently showcased to media and retailers. While Sony gear is always good, the 2018 range reflects a change in the corporate giant’s thinking. For the better as consumers are winners.
Sony, in recent years, has been accused of ‘falling in love with its brand’ left behind by other more agile, innovative companies. The mantra ‘It’s a Sony’ failed to resonate with millennials.
I have seen quite a change since I started following Sony in 2013. A change that has seen it become more user and product focused and less self-important. It is humbler now. Sony, at least in Australia, has a heart and Millenials are loving the brand again.
Which is why the Sony 2018 TV and AV range is so important to the brand.
The 2018 TVs feature Android TV operating system (F denotes 2018 models). Many have Dolby Atmos sound (content required), Dolby Vision and HDR10. Android TV works with Google Home and some work with Alexa.
At the top is 4K OLED
A8F in 55 and 65-inch at $3,999 and $5,999
GadgetGuy has an A8F OLED currently in review. We will update this article shortly. The first impression is a stunning TV with all the OLED benefits backed by excellent Sony electronics.
In the middle is 4K Ultra HD LED
X85F in 65, 75, 85-inch at $3,499, $5,799 and $8,999
X90F in 55 and 65-inch at $2,799 and $4,099
Once we finish the OLED review, we will look at the UHD range. In launch demonstrations, the X85F was not far behind the OLED. The main difference is the LED versus OLED panel. Its LED is better in higher direct light viewing areas.
Entry level is Full HD LED (no Android OS)
W66F in 43 and 50-inch at $899 and $999
Some of the 2017 range (easily identified by an ‘E” after the model number) will be around for some time to fill in some niches like a 32” W66E at $699.
Sony has two 4K, HDR10, Dolby Vision, Hi-Res audio (24-bit/96kHz and 16-bit/44.1kHz), Dolby Atmos Blu-ray players.
Soundbars now outsell AV receivers 20-to-1 according to our spies at JB Hi-Fi. “It’s a really hard sell to justify a separate amplifier, speakers and more when you can walk out of the store with a very good sound bar that needs no expertise to set up or use.”
New models for 2018 include
HT-Z9RF, 5.1.2 channel, 400W Dolby Atmos, with Wi-Fi (and Google Assistant), Bluetooth and sub-woofer at $1,499 (this includes two rear wireless speakers)
HT-X9000F, 300W, 2.1 channel Dolby Atmos, with Bluetooth and sub-woofer at $799.
These feature Sony’s new vertical surround engine that replaces the need for up-firing speakers to hear sounds overhead. They are compatible with the latest 4K HDR standards, including Dolby Vision. In the demonstration, the vertical surround engine was highly effective on the classic Matrix movie lobby shooting scene.
We were impressed with the 2017 Sony Extra Bass speakers except for one minor issue. The inexperienced could introduce too much bass via the equaliser app. Sony has addressed that with a three pre-sets – Live, standard, and Extras Bass (as we recommended).
These are all Bluetooth, have rechargeable batteries, support Sony LDAC audio and the usual MP3 and AAC. They have LED lighting bars and speakers that can sync to your music. Party Booster allows for dozens of the SRS to act as one, or hook a pair up in stereo.
There are no new models at present. These ‘oversized out-there’ systems have flashing party lights and a funky industrial design that works from the man cave to the gym. These start at $399 and some models have HDMI ARC 4K passthrough to connect to a TV.
GadgetGuy Thomas Bartlett looks after camera reviews. The Compact RX10 IV review is here
Expect to hear more from him.
RX1000 VI Broad zoom 24-200mm F2.8-4.5 zoom lens
FE 400mm F2.8 GM, OSS, E-mount lens
E 18-135 F3.5-5.6 OSS E-mount lens, $999
Sony has a huge range of mirror and mirrorless cameras and lenses.
GadgetGuy’s take. Sony 2018 TV and AV – a big yet tightly focused range
It was a huge launch, yet it demonstrated a renewed focus on technology over the brand. We can’t review everything but look for our reviews of the OLED and 4K UHD TV’s and soundbars, new headphones and Extra Bass soon.
It is also nice to see some price adjustments to make Sony even more competitive again.
Sony 2018 TV and AV range, Sony 2018 TV and AV range, Sony 2018 TV and AV range