Sony owns big screen UltraHD. The competition is very clever, but the technology ultimately falls a little short. Sony is increasing this ownership with three new models, launched last week at the 2017 IFA Berlin consumer electronics show.

Those three models are the Sony VPL-VW260ES, VPL-VW360ES and VPL-VW760ES home theatre projectors.

Yes, there are plenty of fine ultra high definition TVs on the market. I for one am particularly partial to OLED models with a screen of at least 65 inches. And Sony itself has recently joined in with LG and Panasonic in offering that technology. But let’s face it, one of the really big advantages of UltraHD is excellent picture sharpness and detail on really big screens.

For which you need a front projector.

Sony VPL-VW360ES; at top: Sony VPL-VW760ES

All three Sony projectors use Sony’s SXRD (Silicon X-tal Reflective Display, Sony’s version of LCoS) panels. Three of them for the three colours, each with full 4K resolution. That is 4096 pixels by 2160 pixels. UltraHD is only 3840 pixels wide, but that’s not a problem. When displaying UHD, the extra pixels on each side are ignored.

The entry level model is the Sony VPL-VW260ES. That will be available in Australia this month for $7999. It can deliver up to 1500 lumens of brightness and supports High Dynamic Range and Hybrid Log Gamma formats for better handling of blacks. The lamp is rated at up to 6000 hours of life (in low output mode).

The lens controls – including the wide 2.06:1 zoom and the horizontal lens shift – are motor operated so they can be adjusted with the remote control. Unlike competing ultra high definition front projectors, these models will natively display 24 and 50 frames per second material rather than forcing it into a jerky 60fps compatibility mode. In addition, the projector has motion smoothing.