Sony MASTER series TV. A name reserved for the very best (announcement)

he new A9F and Z9F series arrive as the MASTER Series. It is a name Sony reserves exclusively for its highest picture quality TV models.

Sony’s goal is to create a television capable of displaying images that faithfully convey the creators’ full intent. The Sony MASTER Series provides picture quality approaching that of a professional-grade monitor in a motion picture production studio.

Both the A9F and Z9F MASTER Series have a newly developed, next-generation Picture Processor X1 Ultimate. It intelligently detects and analyses each object in the picture through Sony’s new Object-based Super Resolution. A new Object-based HDR remaster allows each object to be remastered individually for better depth, accurate texture and all-in-all more realistic picture.

A new “Netflix Calibrated Mode”  mirrors the same picture quality as a studio master monitor for television to preserve the artists’ creative vision and intent. Entertainment enthusiasts can now enjoy this experience when watching their favourite TV series, films, documentaries and more on Netflix.

It is also CalMAN display calibration software. This ensures quality control of the strict requirements demanded by content creators in broadcast, production, and post-production.

Sony MASTER Series A9F (65” and 55” models) 4K HDR OLED TV

US Website

  • OLED with 8 million self-illuminating pixels and Sony-original panel controller
  • Picture Processor X1 Ultimate provides 4K HDR with the following technologies: Object-based Super Resolution; Object-based HDR remaster; Super Bit Mapping; 4K HDR; and Dual database processing.
  • Acoustic Surface Audio+ creates a rich sound field. Three actuators and two subwoofers facing sideways deliver 3.2 sound or it can be a centre channel in an AV setup.
  • Netflix Calibrated Mode that brings the creators’ vision directly to the TV.
  • Supports CalMAN’s professional-grade calibration.
  • TRILUMINOS Display enhanced for colour accuracy.
  • Android TV 8.0 Oreo Operating System including Android TV with Hands-free Voice Search
  • Dolby Vision HDR brings extraordinary colour, contrast, and brightness to the screen.
  • Minimalism styled with softness. The screen is a single slate with only a stand in the back to hold it up.

MASTER Series Z9F (75” model) 4K HDR LCD TV

US website

  • Picture Processor X1 Ultimate 4K HDR with the following technologies: Object-based Super Resolution; Object-based HDR remaster; Super Bit Mapping; 4K HDR; and Dual database processing.
  • X-Wide Angle which minimises the colour change when seen from the side. View faithful shades and hue from wherever you watch the TV.
  • Full-array LED Backlight for ultra-high contrast.
  • X-Motion Clarity keeps fast action clear and smooth. Precise control of moving images reduce blur. Even during fast-moving scenes, pictures stay true with no loss in brightness.
  • Netflix Calibrated Mode that brings the creators’ vision directly to the TV.
  • Supports CalMAN’s professional-grade calibration.
  • Includes X-tended Dynamic Range PRO. This produces better contrast by precisely balancing the light output across the screen, dimming some areas and boosting others.
  • TRILUMINOS Display, further enhanced for colour accuracy.
  • Android TV 8.0 Oreo Operating System
  • Dolby Vision HDR brings extraordinary colour, contrast, and brightness to the screen,
  • Clean cable management for table top mount.


The A9F and Z9F Master Series televisions will be available in Australia from October, with pricing TBC.