Forget about missing a shot because the subject is too far, because the latest Sony camera is all about a super long lens.

Smartphones may well be killing the compact camera, but one area where dedicated point and shoots have the edge is reach: if you want any zoom — any at all — you can’t usually settle with a phone.

Simply put, that slim size we’re all looking for in a smartphone tends to make it rather difficult for smartphones to pack in multiple lenses and extruding mechanisms to get you closer to a subject.

But a dedicated camera? No worries there, and the bigger you go, the more lens reach you can get into a body.

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For Sony’s latest Cyber-shot camera, a sizeable body is exactly what the company is going, and with a recently renewed focus on lens quality and image detail, we could see a camera that not only has amazing reach, but excellent stills and video, too.

The camera in question is the third generation of the RX10, also known as the RX10 III, a camera that delivers a 25x optical zoom that translates into a 35mm equivalent of 24 to 600mm, complete with a dose of optical image stabilisation to reduce blur when vibrations are introduced as you capture images closer to that 600mm mark.

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Sony’s lens isn’t just long, it also delivers glass from Zeiss, providing an aperture range of f/2.4 at the 24mm mark all the way to f/4 at the 600mm mark, which should provide enough light for most shots, while that image stabilisation takes care of the rest.

On the camera itself, Sony is bringing a 20.1 megapixel Exmor RS CMOS sensor together with the company’s own BIONZ X image processor to deliver colour and clarity for images shot, as well as detail for 4K movie capture, which the RX10 Mark III is also capable of capturing.

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Low-light sensitivity appears to be quite useful for a compact, with a range of ISO64 all the way up to ISO12800, while the processing power of the camera can be used to grab slow motion up to a staggering 960 frames per second in one of the modes.

“The convenience of an ultra-telephoto lens paired with our innovative stacked CMOS image sensor design has enabled us to create a whole new image experience unlike anything else available today,” said Vivek Handoo, Head of Digital Imaging at Sony in Australia and New Zealand.

“The new RX10 III offers a true ‘all-in-one’ package that has broad appeal to amateur, hobbyist and professional photographers and videographers alike.”

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