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To win market share, Dyson needs to be better in every way. To me at least, this incredibly engineered product presents a compelling argument for the issue (reduce indoor air pollution), the product and Dyson.

Engineer Rowley finished, “In China and South Korea there’s a real concern about the air quality problem. In Australia, outdoor air pollution is not too bad. Purifiers are more for dealing with allergies. They address the big problem of indoor air quality.”

“I think the most uptake will be among those people with asthma, allergies and people with young families.”

The last word

I believe indoor air quality is an issue for some. But the UK Advertising Standards Authority took Dyson to task recently saying that its advertisement for Pure Cool would lead consumers to understand that indoor pollutants were more damaging than outdoor pollutants.

Dyson said its intention was to raise awareness about indoor air pollution, backing this with a paper from the European Respiratory Journal which stated that concentrations of some air pollutants were two- to five-fold higher indoors than outdoors.

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