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TCL Communication is officially debuting the TCL 10 Series – its first series of TCL-branded smartphones.

The TCL 10 series include the 10L, a $499 mass-market, the 10 Pro, an $899 premium mid-market and the 10 5G (price/availability to be announced but expect around $1K).

Now GadgetGuy has heard that these phones have been coming for a very long time – in fact since mid-last year and that is OK – a new brand takes a proper time to gestate. TCL (GadgetGuy article here) also makes Alcatel, Palm and until recently BlackBerry. It also makes TVs, appliances and it’s TV and smartphone panels via sister company TCL CSOT.

TCL/CSOT claims it has created NXTVISION, a proprietary advanced display and camera visual technology.

We are keen to see it as claims include

  • Cutting-edge colour accuracy so users cannot see a perceivable difference between real life and the images on the screen
  • Truer real-time colour, clarity and contrast enhancements.
  • SDR to HDR real-time conversion feature, providing HDR-like video enhancement with brighter highlights, darker shadows, increased contrast and amplified colour.
  • Netflix-certified to stream HDR10 videos
  • Delta E <1

The 10 Pro touts a ‘TCL-made 6.47-inch FHD+ curved AMOLED display’ (and we are confused as AMOLED, and its variants are a heavily guarded trademark of Samsung). No matter China is catching up on producing OLED displays and another Chinese company BOE now supplies about 70 million phone screens to BBK (OPPO, vivo, realme, OnePlus), Huawei and other Chinese makers. Its all part of Made In  China 2025.

We have put together a comparison table (‘same’ refers to the left adjacent column) and apologies if your screen concatenates the 10 5G column.

TCL 10 series

ItemTCL 10LTCL 10 ProTCL 10 5G
Price
Availability
$499
Q2 2020
$899
Same
TBA
TBA
Size
Weight
Colours
162.2×75.6×8.4mm 180g Arctic White, Mariana Blue158.5×72.4x~9.2mm 177g Forest Mist Green, Ember Gray163.65 x 76.56 x ~9.05mm 210g Chrome Blue, Mercury Gray

Screen

Ratio
Type
Protection
Gamma

Brightness
Contrast
6.53”, 2340×1080, 395ppi, 1
9.5:9, 91% STBR
Dotch, LCD
Gorilla Glass 3
82%NTSC

450nits typical
1500:1 contrast

6.47”, 2340X1080, 398PPI,
19.5:9, 93% STBR
AOD, AMOLED
Not stated
99.8% DCI-P3/96% NTSC
600nits typICAL 2,000,000:1 contrast  
Same as 10L

Camera – Rear

Sensor
Pixel
Aperture
FOV
Lens
Zoom Flash
Focus
Video (max)
Features  


48MP (bin 12) + 8 + 2 + 2 S5KGM1, GC8034, GC2385, GC2385
0.8 (bin 1.6), 1.12, 1.65, 1.65
F1.8, F2.2, F2.4, F2.4, 79°, 118°, 79°, 86.6°, 6P, 5P, 3P, 3P 10X digital zoom
dual, single-tone LED flash not stated         [email protected] Google Lens, HDR, in-recording snapshots, Light Trace Mode, Macro Mode, Panorama Mode, Portrait Mode, Pro Mode, real-time bokeh, scene detection, Slow-Mo Video Mode, Stop-Motion Video Mode, Wide-Angle Mode



64MP (bin 16) + 16 + 5 + 2 GW1, 3P9, GC5035, OV02K10 0.8 (bin 1.6), 1.0, 1.12, 2.9

F1.79, F2.4, F2.2, F1.8 79 °+ 123° + 83° + 77° 6P, 5P, 3P, 5P 10X hybrid digital zoom Same Contrast detection autofocus (CDAF) Laser detection autofocus (LDAF), Phase-detection autofocus (PDAF) Same As per 10L plus Auto zoom, photo filters, Super Macro Mode, Super Night Mode, Super Wide-Angle Mode    
64MP (bin 16) + 8 + 5 + 2 not stated   0.8 (bin 1.6), 1.12, 1.12, 1.75 F1.89, F2.2, F2.2, F2.4 79.8°, 118°, 83.2°, 83° 6P + 5P + 3P + 3P 10X digital zoom LED flash not stated         Same As per 10 Pro plus in-recording snapshots, scene detection, Stop-Motion Video Mode, Super Macro video, Super Night Mode, Slo-mo Mode    
Selfie
Sensor
Pixel Size
Aperture
Lens
Focus
Flash
FOV
Features
Video
16MP
S5K3P9SP04
1.0μm,
F2.2
5P
Fixed Focus
Display flash 76.3° Face Beautification (photos), Portrait Mode Video: [email protected]
24MP (bin to 8) OV24B
0.9µm (bin 1.8)
F2.0
5P
Fixed focus
display flash
79.6°
Same plus photo filters
same
16MP
not stated
1um
F2.2
5P
Fixed focus
Display flash
79.1°
Same
Same

Processor

Processor

GPU
GPS
Accelerometer E-Compass
Gyro
Proximity
RGB Light
Face unlock fingerprint  
Qualcomm SD665
Adreno 610 GPS, A-GPS
Yes
not stated
not stated
Yes
Yes
Yes
Rear
Qualcomm SD675
Adreno 612 GPS, A-GPS Same
Same
Yes
Same
Same
Same
In-display
Qualcomm SD765G
Adreno 620 GPS (GPS L1+L5)
Same
Yes
Same
Same
Same
Same
not stated
RAM
Storage
micro-SD

6GB
64GB EMMC OR
6GB/128GB UFS up to 256GB
6GB
128GB UFS 2.1 Same
6GB
128GB
not stated   micro SDXC card up to 1TB

Comms

4G LTE

Cat

VoLTE
VoWi-FI
Sim   Hotspot
T770H:1, 3, 5, 7, 8, 20, 28, 38, 40, 41 Cat 6 (400Mbit/s DL,75Mbit/s UL) Yes optional SIM: T770H: + MicroSD   4G Mobile HotspotT799H:  1, 3, 5, 7, 8, 20, 28, 38, 40, 41 Cat 6 (400 Mbps DL; 75 Mbps UL) same same T799H: Dual SIM + 1 Micro SD sameT790Y: B1, 3, 5, 7, 8, 20, 28, 32, 38, 40, 41 Cat16: 1Gbps DL, 150Mbps UL Same Not stated Single SIM + 1 Micro SDXC   same
5GN/AN/AT790Y: n1, 3, 8, 28, 77, 78 5G hotspot 2.3Gbps DL
200Mbps UL  
Wi-Fi

Direct
Wi-Di
BT 5.0


FM
NFC
USB-C
Wi-Fi 5 AC dual-band 1×1 MIMO
Yes
Yes
aptX/HD, AAC, LDAC Super Bluetooth – four devices
optional
Yes
USB-C 2.0 and OTG  
SameWi-Fi 5 AC dual-band 2×2 MIMO Same
3.5
Speaker
Mic

HD Voice
HD record
3.5mm audio jack mono
Dual-mic
noise cancellation; audio zoom
Yes
Yes
Same  Same
Speaker: not stated Dual-mic noise cancellation
not stated
not stated

Battery

Battery
Charger
Charge time


OTG reverse chrge
Talk time:
Standby time:
4000mAh
5V/2A
145min


No
27 hrs 4G
559 hrs    
4500mAh
QC 3.0, 18W
121 mins
50% 35 mins  5V1.5A
Not stated
18 hrs 4G
600 hrs    
4500mAh
Same
121 min

Not stated  
33.6 hrs 4G
529 hrs 4G
OS
Google
Upgrade 11 TCL UI Accessories:  
Android 10
Google apps
not stated
Yes
TP Protect Film TPU case USB-A to USB-C
same
same
Yes to Android 11 same
same    
same
same
not stated same
same

TCL Australian TV website is here, but as yet there is no Australian smartphone site. The global one is here.

GadgetGuy’s take – The TCL 10 series looks a worthy contender

Until we review these, we can’t comment on things like build quality, camera efficacy, battery life and more but on specs they look quite good.

And TCL’s ownership of Alcatel means that it already has distribution covered (often the hardest thing is to get retail ‘shelf-space’ and into Telcos).

We wish TCL all the best in a very tough market.