Four new models due to hit Australia in Q2, including its
first 48+5+2MP triple camera smartphone (3L), triple camera 13+5+2MP (1S), dual
camera (1V) and first Android 10 Go edition (1B) smartphone.
Alcatel is at the value end – does exceptionally well as pre-paid
products from Telcos and major retailers. Apart from the 5.5” HD+ Display, the others
have a 6.22” HD+ 19:9. All support Google Assistant and Google services. We don’t
have details on processors and specs yet.
No pricing is available but expect it to be from sub-$100 to
While Alcatel is a work-horse TCL is a show pony with some quite
desirable phones including a sub-US$ 500 5G phone that pushes the current value
paradigm to the limit.
The TCL 10 5G is the company’s first 5G smartphone using the
new Qualcomm Snapdragon 7-Series 5G SoC.
It also previewed the TCL 10 Pro and TCL 10L (also used
Qualcomm) which will be available in global markets later this year.
feature quad-rear cameras (48+16+2MP) and TCL-made displays (TCL’s NXTVISION
The TCL 10 Pro is the
first TCL device to feature the company’s edge AMOLED display made by TCL’s sister
company, TCL CSOT. It also makes display panels for TCL televisions.
TCL TV at CES 2020 (note that all these may not come to Australia)
8K QLED X9 in 65/75” uses a Quantum Dot Display with Dolby Vision. X9 Series has Local Dimming. It has been certified by IMAX Enhanced to deliver the highest quality in-home entertainment experience
Sound is via a premium Onkyo and Dolby Atmos system. It also has a built-in retractable camera for video calls.
C815 (55/65/75” with Onkyo audio) and C715 (50/55/65”) 4K also has Quantum Dot Display Technology and Dolby Vision/Dolby Atmos. Both have TCL AI-IN and the latest in Android operating system and Google Assistant or Alexa.
Mini-LED – the next step for LCD TV
TCL also announced its Vidrian Mini-LED. The
technology uses thousands of micrometre mini-LEDs directly infused in a
crystal-clear glass substrate.
Vidrian Mini-LED technology is the next step in
developing LCD LED TV picture performance to new levels of sharp contrast,
brilliant luminance and highly stable long-life performance.
What that means is that instead of using edge-lit or
full-array backlit technology (FALD), mini-LEDs are sandwiched behind the Quantum
Dot/LCD panel to directly light very much smaller groups of pixels.
Don’t confuse this with micro-LED that tries to emulate the
self-emitting OLED pixel – with each pixel being a small RGB LED. This
technology is a long way off due to the simple fact that the smaller the LED,
the less light it can emit and some extreme voltage issues.
GadgetGuy’s take – TCL/Alcatel at CES 2020
TCL is an up and coming brand – we have started to cover it and its
important as it has a tightly integrated supply chain – it owns display manufacturing
plants and more. Its ambition is to be the Samsung
You can watch TCL’s 41-minute press conference here