Telstra goes ape for Android in Melbourne

You’ve heard of the Apple Store, now make way for the Android Store, as Telstra and Google has joined forces to create a one-of-a-kind retail presence in Melbourne.

The new store – nicknamed “Androidland” – sits in Telstra’s flagship store on Bourke St in Melbourne and brings together games, experts, and interactivity to explain Google’s Android operating system.

“Over the past 12 months we’ve seen a huge growth in the number of customers coming in-store and asking us about Android phones and tablets,” said Warwick Bray, Executive Director for Telstra Mobile. “With Androidland we wanted to create a retail environment like no other that helps us to answer customer questions in a fun, interactive way.”

“From the moment customers walk through the doors of Androidland they’ll be transported into an immersive retail environment that’s as much about having fun as it is about researching your next phone.”

Androidland features skill testing games, a big screen version of Angry Birds, and a giant 24×9 metre augmented reality game encouraging people to catch Android robots.