Since the launch of the OPPO Find X3 Pro in April, OPPO has donated a portion of its sales and provided phones to the Reef Restoration Foundation (RRF). The RRF goal – producing 1,000,000 new corals on the Great Barrier Reef by 2026 – is $52K better off, and it won’t stop there.
The Find X3 Pro has gone gangbusters (Review here 9.8/10) as the most technologically advanced Android flagship phone in 2021. You can read a comparison between it and the other flagship brand here. You will be surprised at its extensive feature and value set.
OPPO and Reef Restoration Foundation
They have undertaken several joint initiatives to raise awareness of, and help with, the regeneration of damaged corals through RRF’s ocean-based coral nurseries.
OPPO harnessed its technology to develop an Augmented Reality mobile app that brings the reef into homes across Australia. The Recolour The Reef app shows a 3D digital render of the coral networks that make up the reef. OPPO donates $1 every time someone downloads the app.
In April, OPPO gave Aussies the chance to own part of the Great Barrier Reef through limited edition ‘Gift With Purpose’ pre-order bundles. For every Pre-Sale of the OPPO Find X3 Pro through recolourthereef.com.au, OPPO Australia donated $50 to the Reef Restoration Foundation to adopt a piece of coral within its ocean-based coral nurseries.
OPPO has provided Find X3 phones to the foundation to help the community-based organisation with staff resourcing and amplifying awareness through social media giveaways. Together the two organisations have collaborated on events and education pieces to make a proactive and positive change.
At OPPO, corporate social responsibility (CSR) is part of our character. We chose to help ensure the future of our natural wonders. The Great Barrier Reef is part of each Australian’s national identity. We are proud of our long-term RRF partnership. One that has helped establish the country’s first offshore coral nursery.
Managing Director of OPPO Australia, Michael Tran
Reef Restoration Foundation (RRF)
Reef Restoration Foundation is a not-for-profit social enterprise establishing a series of ocean-based coral nurseries to assist with the restoration of the reef and help build its resilience. This process mimics nature and accelerates the growth process to enable reefs to faster recover from bleaching and cyclone damage.
Our extensive partnership with OPPO Australia has positioned us for further growth. It has allowed us to focus on our research and development capability and the future, including expanding our program to other sites such as Hastings Reef and Moore Reef.
Ryan Donnelly, CEO of Reef Restoration Foundation.
We don’t usually cover CSR, but this is on such a grand scale and for such a good cause.
OPPO uses its market power to drive home a message, “Get involved with the community and its aspirations.” Thanks, OPPO.