You’re itching to try the latest in picture quality, what everyone is calling Ultra High Definition, but you don’t want to spend an arm and a leg. That’s fair, and TCL thinks it has a compromise, with a sub-$5000 4K TV heading to Australia.

While companies such as Sony, Samsung, and LG all aim for the very top with new Ultra High Def TVs in the ten-thousand dollar range, TCL is trying a different approach, this week announcing a 65 inch 4K TV for $4999, hitting stores in September.

Delivering a resolution of 4096×2160, the TCL E5691 will upscale HD content to the 4K resolution, bringing Full HD Blu-rays up to par – ever so slightly, anyway – as well as playing back 3D content with active 3D glasses.

Smart TV technology is of course included, and wireless is built in the TV to help you connect to SBS On Demand, SMH.TV, YouTube, Facebook, Vimeo, Skype, and Twitter without the fuss of having to plug in a cable.

“With the launch of this range TCL continues to deliver world class technology to Australian consumers,” said Harry Wu, General Manager of TCL in Australia.

“Ultra High Definition heralds an exciting new era for television technology and we are proud to be at the forefront of its introduction into the local market.”

That’s not the only announcement for TCL, though, with several Full HD sets coming, too.

These models, classed under the E5510 model name (and pictured below), will support active 3D, similar smart TV features, and will be available in a 40 inch ($899), 46 inch ($1199), and 50 inch ($1399) varieties, with a 32 inch model coming for $549 that will lack support for 3D.

Slightly higher in the Full HD range will be two more models, with a similarly spec’d 55 and 65 inch TV priced for $1399 and $2699 respectively.

All of the models will be hitting Australian stores from mid-September, so look for them in a couple of months.