The ACCC has won its case against Vodafone – it must refund customers
that purchased content using its DCB feature.
Direct carrier billing (DCB) or Premium Direct Billing Service (PDB) is not new, and Vodafone joins Telstra and Optus as ACCC victories. DCB/PBD allows customers to purchase digital content from third-party developers such as games, ringtones and apps. Charges are automatically added to Vodafone customers’ pre-paid and post-paid mobile accounts.
The DCB service (ACMA definition here), was on by default on Vodafone customer’s mobile accounts, and purchases could occur with as little as one or two clicks. The purchases would then be on the customers’ next Vodafone bill. Vodafone earned commissions from sellers.
“Through this service, thousands of Vodafone customers ended
up being charged for content that they did not want or need, and were
completely unaware that they had purchased,” ACCC Chair Rod Sims said.
Vodafone got off lightly for DCB transgression. Not so light is Product Reviews 1.6-out-of-5 star rating from 1820 customers – 1402 rating it at one star. Major complaints are network coverage and poor customer service.
Telstra copped a $10 million fine as well as having to refund 272,397 customers. The ACCC did not reveal the total amount Telstra made from its PDB. Telstra gets 1.5 stars. Its main complaint is that it charges premium prices for sub-standard service.
The carriers saw a potential river of gold, so they invented
DCB and enabled it by default. With one or two clicks you could buy, whether knowingly
or unintentionally, games, merchandise or more. What’s worse is that kids with access
to their parents’ smartphones could rack up debts.
Well, that practice has is dead. What rip-offs are next?
I added the Product Reviews ratings because it is appalling how far our three main Telcos have slipped into the crap service mire. Mind your utility companies (gas and electricity) and the scourge of the internet – price comparison websites don’t fare any better.