Boost Mobile Australia was set up in 2000 by serial entrepreneur Peter Adderton. Its US arm recently merged with T-Mobile and may end up as part of the Dish Network.
But we are talking about Boost Mobile Australia, an MVNO (mobile virtual network operator) that does not own its towers and infrastructure but sells one of the three main networks – Telstra (in this case), Optus or Vodafone.
But Boost Mobile Australia is no ordinary MVNO. It is closely aligned with Telstra to the extent that Telstra does its billing and support.
Other MVNOs that use Telstra’s network include Woolworths Mobile, Aldi Mobile and Belong (a Telstra lower cost sub-brand). You can find a list of MVNOs and networks here.
Like other Telstra MVNOs, it cannot access the Telstra 4GX higher-speed network, and its downloads are capped to 100Mbps.
Boost claims it is the only MVNO with full access to Telstra’s retail 3/4G network that covers approx. 99.4% of Australians. Note the 3G network closes in 2024. Other MVNOs access the wholesale network covering 98.8% of Australians.
So on points, its claim of full access to the Telstra 3/4G Australia-wide network is correct.
What does Boost Mobile Australia sell?
Plans start from $10/3GB for seven days and go up to $300/240GB for a card that lasts a year. Unused data can roll over on some plans.
The price includes unlimited standard calls and texts with data top-ups and some international roaming packages.
Who uses Boost?
Its marketing focuses on youth and action/sports experiences. It also is very much an online model although some major supermarkets, petrol stations and phone stores stock its sim packs.
But savvy shoppers include a large following among fixed-income seniors.
Why does Telstra want Boost?
Rumour has it that Boost accounts for over half of Telstra pre-paid business, ergo Boost is doing something that Telstra cannot.
According to founder Peter Adderton, it is because Boost can have a relationship with its customers. And it is attracting customers that are not the best fit for the behemoth Telstra.
“Telstra is very good with large corporate, enterprise and government with dedicated relationship managers and tailored deals. We are very good with no-nonsense, online pre-paid,” he said.