Regardless of whether your watch TV much, the option to turn your smartphone into a remote control is one many people love, and is why HTC and Samsung now have it in devices, with LG getting it soon in the G2.

And how about high speed wireless?

802.11ac is all but entirely confirmed, at least as far as standards go, and yet the new iPhones, which were led to believe should last at least a year won’t even be able to use a draft variant of the equally new high speed technology.

But we have a new processor, new camera, new flash, new fingerprint scanner, and three new coats of paint in the iPhone 5S, so that obviously counts for something.

Even the camera will have troubles standing on its own feet.

We’re sure it will be excellent, but when 13 megapixel was the new standard in 2013, and we’re now seeing 20 and 41 megapixel sensors in new smartphones, 8 megapixel is harder for consumers to swallow.

Regardless of the fact that there’s more to a camera sensor than megapixels alone, people still look at the number and wonder why a top of the line phone is so low in size.

About the only area that doesn’t need an update is the screen, which supports at least 326 pixels per inch and is still greater than what the human eye can manage.

Don’t let the other manufacturers fool you, while a larger ppi value does mean the screen is more clear, scientist reckon that our eyes can’t really discern the difference beyond 300 pixels per inch, so Apple’s Retina screen still holds up on the iPhone 4S/5/5C/5S, even if every other manufacturer is now well and truly surpassing that value, packing in more pixels per inch than Apple.

Ultimately, the problem Apple has here is a lack of innovation, or at least perceived innovation. We’ve built up this idea in our heads about how the phone can evolve, and should evolve, and about where phones will be pushed to next.

Remember that moment where you used to hear about the new Apple phone and your jaw would drop?

That’s missing here, and the upgrades are barely evolutions on the last generation, not so dissimilar from the minor upgrades that a lot of phones will no doubt have in the near future.

That said, this journalist is actually surprised we didn’t hear Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing act this scenario out, where a little bit of the future comes to life and keeps people hoping: