On August 12th 2009 there’ll be a brand new way to access and play your Xbox 360 games: Games on Demand. Launching worldwide, Games on Demand marks the introduction of digitally distributed full Xbox 360 games: the titles you want, whenever you want them, straight to your Xbox 360 at the push of a button. You’ll also have the option to easily purchase Games on Demand titles directly via credit card in addition to Microsoft Points.

From Platinum Hits titles like “Mass Effect,” “BioShock” and “Call of Duty 2” to family favorites like “Viva Pinata” Games on Demand gives you access to a growing catalogue of full Xbox 360 titles. You can browse and download 24/7 from the comfort of your couch, and new titles will be released every week. Your purchase history is always saved, so you can delete titles if needed and re-download titles at any time.

The games line-up at launch is:

  • Kameo: Elements of Power
  • Perfect Dark Zero
  • Prey
  • Viva Pinata
  • BioShock
  • Call of Duty 2
  • The Elder Scrolls IV: Oblivion
  • Rockstar Games Presents Table Tennis
  • Viva Pinata 2: Trouble in Paradise
  • Mass Effect

Easier to organise

Now you can view, find and arrange your content on Xbox LIVE the way you like. Want to send a specific friend a message? Sort your friends list by Gamertag, status and even activity, so you can easily find the friends you are looking for. There are also new options for viewing your Achievements and progress, improved matchmaking support and more.

Best of all, you can now rate every single piece of content on Xbox LIVE Marketplace using a five star system. Support your favorite XBLA game with a five star rating, or find the top-rated titles in the newly-updated Indie Games Marketplace – it’s never been easier to find the best and most beloved games on Xbox LIVE.