LG and Paramount have signed a deal to air a range of Network 10 programming directly through LG TVs without the need for an aerial.
Starting later in October, channels including 10, 10 Drama, 10 Comedy, and Nickelodeon will be available to stream for free via LG Channels, the TV company’s integrated streaming platform.
Separate from Network 10’s on-demand streaming app, the channels will air as a linear feed, like it would via a terrestrial aerial. In other words, programs air at their specified times, inclusive of ad breaks. It’s hoped that linear TV removes decision paralysis when picking what to watch, letting you just watch TV the old-fashioned way.
It’s especially good news for residents impacted by Opticomm’s decision to shut down free-to-air TV access in some communities. If similar partnerships continue to pop up, Australians may be even less reliant on terrestrial TV than in previous years.
